Ubisoft 2003 Annual Report Download - page 13

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› Ubisoft Strengthens its
Presence in North America
Ubisoft is developing rapidly in North America. In 2003, it became the 7th
largest independent software publisher in the U.S., with over 42 % growth*.
The group also established its position in Europe, particularly
in Great Britain, where it registered a 24% growth for 2003/04, placing
it 5th among independent publishers.
› Targeting High-growth,
High-profit Markets
The group consolidated its position for 128 bit consoles, the year’s
fastest-growing industry segment. Ubisoft’s rapidly rising sales figures
on this segment make this position all the more relevant: + 68%
in 2003/04 (+62% in 2002/03).
› In-house Development:
A Strategy that Works
In-house creation projects represent 86% of total company sales,
compared to 77% in 2002/03, confirming the relevance of Ubisoft’s
studio and production strategies.
› Capital Distribution
as of June 30, 2004
History and Key Figures
02
ANNUAL REPORT 2004 13
*During the 2003/04 calendar year
Xbox®
PlayStation®2
PlayStation®
GameCube™
Development
Publishing
Distribution
CD-ROM PC
Others
Game Boy®
Advance
Public
Guillemot Family
Ubisoft SA
Europe
North
America
Rest of the world