Ubisoft 2003 Annual Report Download - page 11

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02
Sources: NPD, GFK, Chart-Track, Media Control / Reached the top of the charts right after their launch in the U.S. and in Europe
Sources: NPD 2003 / #2 in sales in the U.S.
Reached the top of the charts in Germany and France during the first 5 months of 2003
History and Key Figures
ANNUAL REPORT 2004 11
Consolidating
Corporate Strength
• Ubisoft Entertainment S.A.
shares are now listed on
the First Market of the Paris
Stock Exchange.
• Marketing division is
organized into two major
geographic centers: EMEA
(Europe, Middle East and
Asia) and North America.
• Ubisoft acquires Redstorm
Entertainment, creator
of the prestigious brand
Tom Clancy’s Rainbow Six®.
The Year of Recognition
Ubisoft:
• Introduces a new logo and announces the sale of its one hundred millionth game unit.
• Receives numerous awards during the fiscal year 2003/04, in particular for Tom
Clancy’s Splinter Cell®, Prince of Persia®The Sands of Time, Far Cry™, Beyond
Good and Evil™, XIII, and Tom Clancy’s Rainbow Six®3.
• Revs up its purchasing strategy, bringing two new studios on board: Tiwak in France,
and Wolfpack in the United States.
• Consolidates its partnerships with Microsoft and Sony by signing exclusive deals for
PlayStation®2 and Xbox®.
• Enters an exclusive publishing and distribution agreement for Europe for Playboy®:
The Mansion.
• Increases its presence on the highly profitable MMO (Massively Multiplayer Online
games) market with the launch of Shadowbane®and the signing of a publishing
agreement for EverQuest®II and Lords of EverQuest™ in Europe.
Today Ubisoft has teams working in 21 countries, distribution networks in 55 countries,
13 development studios worldwide, a staff of 2,350, and has the 2nd largest video game
production force in the world.
Turning Brands into Mega-hits
• A number of Ubisoft products become best-sellers, including Tom Clancy’s Splinter Cell®
Xbox®and PlayStation®2*, Tom Clancy’s Ghost Recon®Xbox®**, Rayman®3 Hoodlum
Havoc PlayStation®2 and Game Boy®Advance***.
• Online gaming grows at lightening speed: Shadowbane®is released in the U.S. with
resounding success.
• Distribution subsidiaries are opened in South Korea, Finland, Canada and Switzerland.
Building through Acquisitions and Online Games
• Ubisoft acquires Blue Byte Software (Germany), creator of titles such as The Settlers®, and Game
Studio, the game division of The Learning Company (United States). This last acquisition opens the
door to exclusive publishing rights for more than 80 titles, including Prince of Persia®, Chessmaster®
and Myst®.
• Ubisoft launches ubi.com, its online game portal.
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