Ubisoft 2003 Annual Report Download - page 10

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Strategies that Pay Off
1986/2004
Entering the International
Arena
• Distribution subsidiaries created
in key world markets: United
Kingdom, Germany and the U.S.
• Products marketed for Nintendo®
and Sega®, the major console
producers at the time.
Boosting Production and
Distribution Capacity
• New Ubisoft production studios open in China
and Canada, and subsequently in Morocco
and the United States.
• A distribution subsidiary is inaugurated
in Australia.
Getting Started
• Ubisoft is the brainchild of the five
Guillemot brothers, who join forces
to launch an educational software
and video game publishing and
distribution company.
• The company obtains growing
success with a series of hits on PC,
Amstrad™, Atari™ and Amiga™
• Ubisoft distributes software for the
leading U.S. and European video
game publishers: Elite™,
Microprose™, Electronic Arts,
Sierra, LucasArts™, Interplay,
Software Toolworks®, Novalogic®...
First Studios Set up Operations
• Ubisoft creates its first in-house production studios in France and
Romania
• The company launches Rayman®, based on the exploits of the now
famous "armless and legless" character.
Going Public
• Ubisoft Entertainment S.A. is listed on the
Second Market of the Paris Stock Exchange.