US Bank 2015 Annual Report Download - page 20

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U.S.BANCORP 2015 ANNUAL REPORT
— 18 —
WEALTH MANAGEMENT
Every life is a story. We have the
privilege of helping our Wealth
Management clients shape their stories
and work toward their possible, whether
they’re beginning to accumulate
wealth, enjoying the rewards of
success or planning the legacy
they’ll leave for future generations.
We work at three service levels:
The Private Client Group works with
afuent individuals and families who
are working to build their wealth; The
Private Client Reserve works with high-
net-worth clients who have complex
nancial needs; and Ascent Private
Capital Management helps ultra-
high-net-worth clients make a lasting
impact with their wealth. At every
level of service we establish solid
relationships, getting to know each
client’s story and goals so we can
offer relevant support.
Continued Growth
Our approach to wealth management
has helped us attract and retain
clients, affording us growth in
deposits, loans and investment assets.
Our assets under management have
grown to more than $124 billion. And
U.S.Bank Wealth Management was
once again ranked among the top
20 U.S. wealth managers by Barron’s
in 2015.
SECURITIES SERVICES
Made up of Corporate Trust Services,
Institutional Trust and Custody, Fund
Services and Asset Management
divisions, our Securities Services
business is a market leader and
provides administrative services for
organizations in the U.S. and Europe
issuing or managing securities and
investments.
Investing in Technology
Technology advancement is critical
to the success of Securities Services.
At the end of 2014, our corporate
trust services group launched Pivot,
a proprietary online platform for
collateralized loan obligation asset
managers. This tool sets us apart
from the competition for client service
and response, data transparency
and efciency. Within our Institutional
TrustandCustody division, Pivot has
boosted sales and retention, with a
Make Legacies Happen
Our Wealth Management and Securities
Services teams design strategies to
help clients achieve their personal and
business goals.
WEALTH MANAGEMENT + SECURITIES SERVICES