US Bank 2015 Annual Report Download - page 15
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— 13 —
That spark is possibility transforming
into reality for the individuals, families
and small business customers who
choose U.S.Bank. They come to us
with goals of all shapes and sizes, and
we never tire of helping them bring those
goals to life. We bring the best and
brightest minds together to listen, ask
the right questions and make thoughtful
suggestions. All with the purpose of
making their possible happen.
Who We Are for Consumers and
Small Businesses
We know that to give our customers
the right balance of advice and
support, we need to understand what
drives them. By learning about their
“why,” we can deliver a better “how.”
For our consumer banking customers,
one part of that is helping them nd
nancial stability. We conducted a
study among students to learn how
prepared they are to successfully
manage their personal nances when
they step out on their own. We used
the results to launch tools that show
young adults how to successfully
manage their money and build a solid
nancial foundation.
For our small business owners, we
focus on helping them transform
their dreams and ideas into practical
and prudent plans. Our annual small
business condence survey helps us
learn how small business owners feel
about the futures of their businesses.
With that knowledge, we help them
stay a step ahead, offering guidance
about what concerns them and ideas
to capture that next big opportunity.
Whatever stage of life a customer is
in — whatever their possible is — being
a good partner is about asking and
listening. When we get to know our
customers, we’re better at inspiring
them with knowledge and helping
them clear the path to nancial stability
and growth.
Convenience
We make it easy for customers to
take control of their nances by being
available when and where they need
us. Through all the traditional means,
plus new and emerging technologies,
we make it easy for customers to take
control of their nances. Whether it’s
in a branch, at an ATM, over the phone
with our 24-hour service centers