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In 2006, TELUS introduced SPARK™, a new brand name for its portfolio of mobile entertainment,
information and messaging services. TELUS Spark services include TELUS Mobile Music® and
TELUS Mobile Radio™, launched in 2006 and TELUS Mobile TV™, launched in August 2005.
EVDO services, first launched in late 2005, are now available in more than 50 regions across
Canada, representing two-thirds of the Canadian population.
The following table sets forth certain statistical information with respect to the wireless business
segment:
Wireless business December 31
2006 2005 2004
Net subscriber additions (000’s) 535 584 512
Gross subscriber additions (000’s) 1,293 1,279 1,121
Wireless subscribers (000’s) 5,056 4,521 3,936
Penetration rate (1) 16.2% 14.5% 12.9%
Wireless market share, subscriber based 27% 27% 26%
Average monthly revenue per subscriber unit $63 $62 $60
Minutes of use per subscriber per month (“MOU”) 403 399 384
Cost of acquisition, per gross addition $412 $386 $389
Monthly deactivations (churn rate) 1.3% 1.4% 1.4%
Digital population coverage (millions) 31.0 30.6 30.0
Full-time equivalent employees 7,210 n/a(2) 5,915
Total employees 7,727 6,931 6,298
(1) Subscribers divided by population coverage.
(2) The measure for full-time equivalent employees is not available for 2005 as it does not factor in the effective
overtime hours on staff equivalents because of the labour disruption.
EMPLOYEE RELATIONS
As at December 31, 2006, TELUS had a total of approximately 31,955 employees.
Approximately 15,055 of them (approximately 11,629 in the wireline business segment and
3,426 in the wireless business segment) were unionized.
On November 20, 2005, a new five-year collective agreement came into effect covering
approximately 14,200 employees (including inactive employees) in both the wireline and
wireless business segments. The new agreement replaces six previously separate collective
agreements and applies to all unionized team members represented by the
Telecommunications Workers Union (“TWU”) located predominantly in B.C., Alberta, Ontario
and Québec . The agreement expires on November 19, 2010.
TELUS – wireline business segment
The TWU represents approximately 9,973 unionized employees in TELUS’ wireline operations
across Canada. These employees are covered by the new collective agreement with the TWU
mentioned above. Approximately 1,020 office, clerical and technical employees in the wireline
segment in Quebec are represented by the Syndicat Québécois des employés de TELUS,
under a new collective agreement that will expire on December 31, 2009. This collective
agreement, signed in September 2006, replaced the former agreement which expired on
December 31, 2005. In addition, the Syndicat des Agents de Maîtrise de TELUS (“SAMT”)
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