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NOTES TO THE
FINANCIAL STATEMENTS
(CONTINUED)
112 Telstra Annual Report 2013 Telstra Corporation Limited and controlled entities
14. INTANGIBLE ASSETS
Telstra Group
As at 30 June
2013 2012
$m $m
Goodwill
At cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,650 1,554
Accumulated impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (268) (265)
1,382 1,289
Internally generated intangible assets
Software assets developed for internal use (a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,882 8,201
Accumulated amortisation and impairment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (4,142) (3,388)
4,740 4,813
Acquired intangible assets
Mastheads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 447 447
Accumulated amortisation and impairment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (380) (312)
67 135
Patents and trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 34
Accumulated amortisation and impairment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (12) (12)
18 22
Licences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,426 770
Accumulated amortisation and impairment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (373) (491)
1,053 279
Customer bases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107 171
Accumulated amortisation and impairment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (96) (156)
11 15
Brand names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179 161
Accumulated amortisation and impairment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (103) (82)
76 79
Total acquired intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,225 530
Deferred expenditure
Deferred expenditure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,450 1,286
Accumulated amortisation and impairment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (595) (497)
855 789
Total intangible assets
At cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14,171 12,624
Accumulated amortisation and impairment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (5,969) (5,203)
8,202 7,421