TJ Maxx 2004 Annual Report Download - page 18

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16
Go Team!
Bob’s Stores
—32 stores in Northeastern U.S.
— Netted 1 additional store in 2004
— Average store size: 46,000 square feet
—Plan to add five stores in existing markets in 2005
— Long-term store base potential: 400 stores
At TJX, we have an excellent track record of starting and
acquiring businesses.We believe that Bob’s Stores, which we
acquired in 2003, will be a significant growth vehicle for our
Company over the long term.Bob’s Stores is a value-oriented
retailer of brand-name, family apparel that has many synergies
with our off-price businesses, including similar product cate-
gories and potential economies of scale in advertising, real estate
and merchandising. Bob’s Stores draws a largely male cus-
tomer base that spans the moderate to upper-middle income
range, a great complement to the predominately female
customer base of our other divisions. As with our off-price
concepts, Bob’s Stores has extremely loyal customers, who
love the fun of shopping at Bob’s Stores.In fact,Bob’s has a very
effective customer loyalty program that we believe will con-
tinue to serve Bob’s well in growing this business.
As our newest division, Bob’s Stores is a work in progress,
and it certainly made a lot of progress in 2004.One important
stride was honing its merchandise mix.As we move forward,
we plan to capitalize upon Bob’s Stores’ significant presence in
the athletic footwear, workwear and activewear arenas.
As the official apparel store for the Boston Red Sox,
New England Patriots, Boston Celtics, and Boston Bruins,
teamwear [pictured here] was a great performer during the year,
with the Red Sox winning the World Series and the Patriots
winning the Super Bowl! We believe its niche in teamwear will
provide an edge as Bob’s Stores moves into new geographic
markets over time.
Growing deliberately and planning to add five stores in
2005, we believe Bob’s Stores has the potential over time of
growing to be a chain of 400 stores in the U.S.