TJ Maxx 2004 Annual Report Download - page 17

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15
in California, which presents excellent prospects with its
densely populated market.
We continue to learn more about the A.J.Wright customer
base. Since launching this business, we have found that
these customers are more “fashion forward” than we had
originally thought. A.J. Wright customers are also more
price sensitive than our core, middle to upper-middle
income customers, and in 2004, we saw how economic
conditions, such as gas prices, have a greater impact on this
customer demographic.We are continuing to do extensive
market analysis to determine how to best serve our A.J.
Wright customers, offering great values on both the latest
fashion looks as well as more standard merchandise for the
entire family.
As we develop this business, we will continue listen-
ing to our customers, remaining flexible and nimble,
expanding and contracting departments as trends change.
We believe we have particular opportunities to make greater
statements in children’s product lines and special sizes,
which we will be pursuing in 2005. A.J.Wright makes a
unique connection with its customer base, offering a dis-
tinct, value-oriented shopping experience, and we continue
to believe in the potential for A.J.Wright to grow to an over
1,000-store chain.
Great Fashions, Great Prices