TJ Maxx 2004 Annual Report Download - page 11

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9
side-by-side configuration [pictured here]. These stores are
dual branded, with two passageways providing easy access for
shopping at both concepts. Our superstores, which create an
off-price shopping destination, have experienced strong open-
ings and are highly productive.These side-by-side stores have
been very positively received by our customers and are driv-
ing customer traffic to both Winners and HomeSense.
Encouraged by these strong results, we brought this initiative
to the U.S. to test this new superstore configuration at Marmaxx
and HomeGoods, which has also shown positive early results.
Another example of cross-pollinating ideas across our
off-price businesses is the development over the last few years
of our jewelry, accessories and footwear categories at Winners,
based on our success in these areas at Marmaxx.Customers love
these expanded offerings! By the end of 2004, we had over 110
family footwear departments at Winners, adding men’s and
children’s to our existing ladies’ offerings,and will continue the
roll-out of these family footwear departments to the entire
chain in the upcoming year.We also look forward to contin-
uing to expand our offerings in jewelry and accessories in 2005,
as these, along with footwear, present opportunities for growth.
In 2004, we continued to extend the reach of our younger
HomeSense concept into new markets, introducing it to three
more Canadian provinces. HomeSense continues to take hold
with shoppers, and we are excited about bringing this concept
to more new markets in 2005 and the years ahead.