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The Sunkist soda logo is a registered trademark of Sunkist Growers, Inc. The Rose's logo is a registered trademark of
Cadbury Ireland Limited, which was acquired by International, Inc. (" ") (formerly known as Kraft
Foods, Inc.) on February 2, 2010. The Margaritaville logo is a registered trademark of Margaritaville Enterprises, LLC.
Each of these logos are used by us under license.
All other logos in the table above are registered trademarks of DPS or its subsidiaries.
In the CSD market in the U.S. and Canada, we participate primarily in the flavored CSD category. Our key brands are Dr
Pepper, Canada Dry, 7UP, A&W, Crush, Sunkist soda, Schweppes, RC Cola, Squirt and we also sell regional and smaller niche
brands. In the CSD market, we distribute finished beverages and manufacture beverage concentrates and fountain syrups. Beverage
concentrates are highly concentrated proprietary flavors used to make syrup or finished beverages. We manufacture beverage
concentrates that are used by our own Packaged Beverages and Latin America Beverages segments, as well as sold to third party
bottling companies. According to Nielsen, we had a 20.5% share of the U.S. CSD market in 2014 (measured by retail sales), which
decreased 0.2% compared to 2013. We also manufacture fountain syrup that we sell to the foodservice industry directly, through
bottlers or through third parties.
In the NCB market segment in the U.S., we participate primarily in the ready-to-drink tea, juice, juice drinks, water and mixer
categories. Our key NCB brands are Hawaiian Punch, Snapple, Mott's, and Clamato, and we also sell regional and smaller niche
brands. We manufacture most of our NCBs as ready-to-drink beverages and distribute them through our own distribution network
and through third parties or direct to our customers' warehouses. In addition to NCB beverages, we also manufacture Mott's apple
sauce as a finished product.
In Mexico and the Caribbean, we participate primarily in the carbonated mineral water, flavored CSDs, bottled water and
vegetable juice categories. Our key brands in Mexico include Peñafiel, Squirt, Aguafiel, Clamato and Crush. In Mexico, we
manufacture and sell our brands through both our own manufacturing and distribution operations as well as third party bottlers.
In the Caribbean, we distribute our products solely through third party distributors and bottlers. We have also begun to distribute
certain products in other international jurisdictions through various third party bottlers and distributors.
In 2014, we manufactured and/or distributed approximately 51% of our total products sold in the U.S. (as measured by volume).
In addition, our businesses manufacture and/or distribute a variety of brands owned by third parties in specified licensed geographic
territories.
OUR STRENGTHS
The key strengths of our business are:
Strong portfolio of leading, consumer-preferred brands. We own a diverse portfolio of well-known CSD and NCB brands.
Many of our brands enjoy high levels of consumer awareness, preference and loyalty rooted in their rich heritage, which drive
their market positions. Our diverse portfolio provides our bottlers, distributors and retailers with a wide variety of products and
provides us with a platform for growth and profitability. We are the #1 flavored CSD company in the U.S. Our largest brand, Dr
Pepper, is the #2 flavored CSD in the U.S., according to Nielsen, and our Snapple brand is a leading ready-to-drink tea. Overall,
in 2014, approximately 84% of our volume was generated by brands that hold either the #1 or #2 position in their category. The
strength of our significant brands has allowed us to launch innovations and brand extensions such as our Mott’s Fruit Punch Rush,
Wild Grape Surge and Strawberry Boom and a new line of Schweppes sparkling waters in 2014. We also began test marketing
new Naturally Sweetened Dr Pepper, Canada Dry and 7UP, which contain 60 calories per 12oz can, and are sweetened with real
sugar and the latest generation of stevia blends.