ServiceMagic 2012 Annual Report Download - page 7

Table of Contents
DESCRIPTION OF IAC BUSINESSES
Search & Applications
Overview
Our Search & Applications segment consists of:
Our Websites and Applications businesses provide search services to our users. These search services generally involve the generation and
display of a set of hyperlinks to websites deemed relevant to search queries entered by users. In addition to these algorithmic search results, paid
listings are also generally displayed in response to search queries. Paid listings are advertisements displayed on search results pages that
generally contain a link to an advertiser's website. Paid listings are generally displayed based on keywords selected by the advertiser. The paid
listings we display are furnished by Google Inc. ("Google") pursuant to a services agreement.
Websites
Our Websites, through which we provide search, content and other services, primarily consist of the following destination websites:
Applications
Our B2C applications business develops, markets and distributes a variety of downloadable applications that offer users the ability to access
search services, as well as engage in a number of other activities online, such as play games, send e-cards, decorate e-mails and web pages and
explore select vertical categories. The majority of our B2C applications are toolbars, which consist of a browser search box and related
technology (which together enable users to run search queries and otherwise access search services directly from their web browsers). Many of
our toolbars are coupled with other applications that we have developed that enable users to personalize their online activities and otherwise
make them more expressive and fun. These applications include: MyFunCards, through which users can send online greeting cards; Popular
Screensavers, through which users can personalize their desktops with photos, images and animations; and Retrogamer and Gaming
Wonderland, through which users can access classic arcade, sports and action and other casual games directly from their web browsers. Other
B2C applications target users with a special or passionate interest in select vertical categories (such as television programming, sports, shopping
and gossip, among others) or that provide users with particular reference information (such as maps or weather forecasts). These applications
include: Television Fanatic, through which users can browse and search for scheduling information, episode synopses and actor profiles for
television shows, as well as directly access online episodes via media players and links to related third party services; TotalRecipeSearch,
through which users can access thousands of recipes and cooking tips; and Coupon Alert, through which users can access coupons and online
promotions. We distribute B2C applications directly to consumers free of charge.
Our B2B applications business works closely with partners in the software, media and other industries to design and develop customized
browser1based search applications to be bundled and distributed with these partners' products and services.
We also market and distribute a number of downloadable applications through which we provide search and additional services, including:
the Ask.com iPhone, iPad and Android applications, which provide general search and natural1language question and answer services, and the
Dictionary.com iPhone, iPad and Android applications, which provide dictionary, reference, educational and learning services.
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Websites, including Ask.com, About.com and Dictionary.com, through which we provide search services and content; and
• Applications, including our direct to consumer downloadable applications business (“B2C”) and our partnership operations (“B2B”), as
well as our Ask.com and Dictionary.com downloadable applications.
• Ask.com, which provides general search services, as well as question and answer services that provide direct answers to
natural1language questions;
• About.com, which provides detailed information and content written by independent, freelance subject matter experts across hundreds
of vertical categories; and
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Dictionary.com, which provides online dictionary, reference, educational and learning services.