SanDisk 2013 Annual Report Download - page 103

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Our Products
Our products are sold in a wide variety of form factors, capacities and performance levels, and include
the following:
Removable Cards. Our removable cards are used in a variety of applications and consumer devices.
Our CompactFlashand Secure Digital, or SD, removable cards are primarily used in digital
cameras and camcorders. Our ultra-small microSD removable cards are designed primarily for
use in mobile products such as smartphones, tablets and eReaders. We offer removable cards with
increasing levels of performance and reliability through our SanDisk Ultra, SanDisk Extremeand
SanDisk Extreme PROproduct lines.
Embedded Products. Our embedded products are designed to meet the increasing demand for
embedded storage for mobile phones, tablets and other portable and wearable devices. Our
embedded products include our iNANDembedded flash product line, our multi-chip packages, or
MCP iNAND, solutions which combine NAND and mobile DRAM in an integrated package, and
custom embedded solutions.
Solid State Drives. We offer SSDs for the client computing and enterprise data center markets.
Client computing encompasses desktop computers, notebook computers, tablets and other
computing devices. Our client SSDs are used in client computing devices and can be used in a
stand-alone configuration, in lieu of a hard drive, or in a dual-drive configuration in conjunction
with a hard drive or in hybrid drives that contain a hard drive and our SSD. Our client SSDs include
removable, embedded and custom form factors. Our enterprise SSDs are used in high-capacity
and/or high-performance data storage applications, and to accelerate enterprise application
performance. We also provide enterprise software solutions designed to improve performance of
SSDs in traditional and virtualized environments, in both mass storage and data cache acceleration
configurations.
USB Flash Drives. Our USB flash drives provide the user with the ability to carry files and
application software in a portable format. Our USB flash drives are used in the computing and
consumer markets, and are designed for high-performance and reliability. Our professional and
enterprise lines of USB flash drives are marketed to the corporate user and are specifically designed
to support secure, authorized access to corporate information.
Digital Media Players and Wireless Drives. Sansa is our branded line of flash-based digital media
players and SanDisk Connectis our branded line of wireless media and flash drive products. Our
Sansa line of products includes features such as FM radio, voice recording and support for a variety
of audio and video formats. Our Connect line of products allows wireless streaming of
high-definition movies, photos, music and documents on tablets, smartphones and computers.
Wafers and Components. We also sell memory wafers and memory components to customers who
package the memory under their own brands or embed the memory in other products.
Our Primary End Markets
Our products are sold to three primary large end markets:
Mobile. We provide embedded and removable storage for mobile devices. We are a leading supplier
of microSD removable storage cards and embedded products, such as iNAND, MCP iNAND and
custom solutions, for use in phones, tablets, global positioning system, or GPS, devices, eReaders,
wearable products and other mobile products. Multimedia features in mobile products that enable
imaging, high-definition, or HD, videos, gaming and other applications have driven significantly
increased demand for flash storage solutions in these devices.
Consumer Electronics. We provide flash storage solutions to multiple consumer markets, including
imaging, USB drives, gaming, audio/video and others. Flash storage solutions are used in digital
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Annual Report