Rayovac 2014 Annual Report Download - page 18

personal repellents available in a variety of formulas (such as aerosols, lotions, pump sprays and wipes) to match
consumers’ dynamic needs, as well as area repellents (such as yard sprays, citronella candles and patio lanterns)
that let consumers enjoy the outdoors without bothersome pests. Our brands in the insect repellents category are
Cutter and Repel.
In addition to providing pest solutions, our line of outdoor insect and weed control solutions allows
consumers to conquer bugs and weeds, and tackle their biggest lawn and landscaping projects themselves. From
selective and non-selective herbicides to pest-specific solutions, our outdoor products are available in easy-to-use
formulations (such as aerosols, granules, ready-to-use or hose-end ready-to-sprays) designed to fulfill a variety of
consumer needs. Our outdoor insecticide and herbicide brands include Spectracide, Garden Safe and Liquid
Fence.
We have positioned ourselves as the value alternative for consumers who want products that deliver
powerful performance at an exceptional value.
Electric Shaving and Grooming Products
We market and sell a broad line of electric shaving and grooming products under the Remington brand
name, including men’s rotary and foil shavers, beard and mustache trimmers, body, nose and ear trimmers,
women’s shavers, haircut kits and intense pulsed light hair removal systems.
Electric Personal Care Products
Our electric personal care products, marketed and sold under the Remington, Russell Hobbs, Carmen and
Andrew Collinge brand names, include hand-held dryers, curling irons, straightening irons, brush irons, hair
setters, facial brushes, skin appliances, electric toothbrushes and hair accessories.
Sales and Distribution
We sell our products through a variety of trade channels, including retailers, wholesalers and distributors,
hearing aid professionals, industrial distributors and OEMs. Our sales generally are made through the use of
individual purchase orders, consistent with industry practice. Retail sales of the consumer products we market
have been increasingly consolidated into a small number of regional and national mass merchandisers. This trend
towards consolidation is occurring on a worldwide basis. As a result of this consolidation, a significant
percentage of our sales are attributable to a very limited group of retailer customers, including Wal-Mart, The
Home Depot, Lowe’s, Carrefour, Target, PetSmart, Canadian Tire, PetCo and Gigante. Our sales to Wal-Mart
represented approximately 16% of our consolidated net sales for the fiscal year ended September 30, 2014. No
other customer accounted for more than 10% of our consolidated net sales in the fiscal year ended September 30,
2014.
Segment information as to revenues, profit and total assets as well as information concerning our revenues
and long-lived assets by geographic location for the last three fiscal years is set forth in Item 7. Management’s
Discussion and Analysis of Financial Condition and Results of Operations and Note 11, “Segment Information,”
of Notes to Consolidated Financial Statements included in this Annual Report on Form 10-K.
Sales and distribution practices in each of our reportable segments are as set forth below.
Global Batteries & Appliances
We manage our Global Batteries & Appliances sales force by geographic region and product group. Our
sales team is divided into four major geographic territories: North America, Latin America, Europe and Asia/
Pacific. Within each major geographic territory, we have additional subdivisions designed to meet our customers’
needs.
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