Rayovac 2014 Annual Report Download - page 17

brands. We also manufacture alkaline batteries for third parties who sell the batteries under their own private
labels. Our zinc carbon batteries are also marketed and sold primarily under the Rayovac and VARTA brands
and are designed for low and medium drain battery powered devices.
We believe that we are currently the largest worldwide marketer and distributor of hearing aid batteries. We
sell our hearing aid batteries through retail trade channels and directly to professional audiologists under several
brand names and private labels, including Beltone, Miracle Ear and Starkey.
We also sell Nickel Metal Hydride (NiMH) rechargeable batteries and a variety of battery chargers under
the Rayovac and VARTA brands.
Our other specialty battery products include camera batteries, lithium batteries, silver oxide batteries,
keyless entry batteries and coin cells for use in watches, cameras, calculators, communications equipment,
medical instruments and on the go charges.
We also offer a broad line of battery-powered, portable lighting products, including flashlights and lanterns
for both retail and industrial markets. We sell our portable lighting products under the Rayovac and VARTA
brand names, under other proprietary brand names and pursuant to licensing arrangements with third parties.
Small Appliances
We market and sell a broad range of products in the branded small household appliances category under the
George Foreman, Black & Decker, Russell Hobbs, Farberware, Juiceman, Breadman and Toastmaster brands,
including grills, bread makers, sandwich makers, kettles, toaster ovens, toasters, blenders, juicers, can openers,
coffee grinders, coffeemakers, electric knives, deep fryers, food choppers, food processors, hand mixers, rice
cookers and steamers. We also market small home product appliances, including hand-held irons, vacuum
cleaners, air purifiers, clothes shavers and heaters, primarily under the Black & Decker and Russell Hobbs
brands.
Pet Supplies
In the pet supplies product category we market and sell a variety of leading branded pet supplies for fish,
dogs, cats, birds and other small domestic animals. We have a broad line of consumer and commercial aquatics
products, including integrated aquarium kits, stand-alone tanks and stands, filtration systems, heaters, pumps, and
other equipment, fish food and water treatment products. Our largest aquatics brands are Tetra, Marineland,
Whisper, Jungle and Instant Ocean. We also sell a variety of specialty pet products, including dog and cat treats,
small animal food and treats, clean up and training aid products, health and grooming aids, bedding products, and
consumable accessories including privacy tents, litter carpets, crystal litter cartridges, charcoal filters, corn-based
litter and replaceable waste receptacles. Our largest specialty pet brands include FURminator, 8-in-1, Dingo,
Nature’s Miracle, Wild Harvest and Littermaid.
Home and Garden Control Products
In the home, lawn and garden products category, we currently sell and market a variety of leading insect and
weed control products, including household insecticides, insect repellents, and lawn insect and weed control
solutions. We offer a broad array of household pest control solutions such as spider and scorpion killers; roach
and ant killers; flying insect killers; insect foggers; wasp and hornet killers; bedbug, flea and tick control
products; and roach and ant baits. We also offer powerful rodent traps and rodenticides with discreet designs that
are easy to refill and reuse. Our largest brands in the household insect control and rodenticide category are Hot
Shot and Black Flag.
This business segment also manufactures and markets a complete line of insect repellent products that
provide protection from various outdoor nuisance pests, especially mosquitoes. These products include both
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