Polaris 2010 Annual Report Download - page 4

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21.7%
22.1%
22.9%
22.0%
23.5%
22.9%
22.1%
21.0%
25.1%
060504030201
26.6%
1007 0908
41%
66%
76%
59%
37%
38%
38%
41%
42%
060504030201
51%
1007 0908
$1.24
$1.36
$1.52
$1.56
$1.12
$0.92
$0.62
$0.56
$0.50
060504030201
$1.60
1007 0908
SALES
(dollars in millions)
Year ended December 31
NORTH AMERICAN
INDUSTRY MOTORCYCLES
(units in thousands) Cruisers and
Touring (1400cc and above)
$82
$94
$53
08 09 10
163
254
184
08 09 10
» SIDE-BY-SIDES’ GROWTH UP 38%
OVER 2009
» TOTAL INVENTORY TURNS UP 20%
» 300+ MY ’11 INTRODUCTION OF
NEW ACCESSORIES
» STRONG MARKET SHARE GAINS
» INDUSTRY-LEADING OWNERSHIP
SATISFACTION — 7 YEARS STRAIGHT
» DEALER INVENTORY DOWN 30%
» CROSS ROADS®/CROSS COUNTRY™
WELL RECEIVED
» EXPANDED BREEZE™ LOW-EMISSION
VEHICLE PRODUCT LINE
» PROFITABLE GLOBAL GROWTH OF 21%
» EXPANDED INTO BRAZIL AND CHINA
» VICTORY SALES UP OVER 50% IN EUROPE
IN 2010
» GREW MARKET SHARE IN EVERY
PRODUCT LINE
OVER 38,000 SKUs
POLARIS PG&A PRODUCT
MIX BY BUSINESS LINE
SALES
(dollars in millions)
Year ended December 31
$344
$344
$313
08 09 10
68%
OFF-ROAD
VEHICLES
7%
ON-ROAD
VEHICLES
7
%
OTHER
18%
SNOWMOBILES
69%
EUROPE
1%
ASIA
14%
AUSTRALIA & NEW ZEALAND
8%
LATIN AMERICA
8%
MIDDLE EAST & AFRICA
REVENUE BY GEOGRAPHYSALES
(dollars in millions)
Year ended December 31
$306
$304
$252
08 09 10
12 MY ’11 VICTORY® MODELS; 3 LEV MODELS
ON-ROAD VEHICLES PG&A INTERNATIONAL
RETURN ON AVERAGE SHAREHOLDER EQUITY
FROM CONTINUING OPERATIONS  DIVIDENDS PER SHARE GROSS PROFIT MARGIN PERCENTAGE
FROM CONTINUING OPERATIONS 
OF
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