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30 PepsiCo, Inc. 2010 Annual Report
17
Increase the range of foods
and beverages that oer
solutions for managing calories,
like portion sizes.
In 2010, we continued to provide con-
sumers with options to manage calorie
intake, from launching new products
with zero- and low-calorie sweeteners
to reformulating existing products with
fewer calories. Naked Juice, for example,
introduced two 100 percent juice
smoothies that have 35percent fewer
calories than regular Naked Juice
Smoothies, and Tropicana added new
flavors—such as Pomegranate Blueberry,
Pineapple Mango and Farmstand
Apple—to its Trop50 line, which oers
50percent less sugar and fewer calories
with no artificial sweeteners. In the
U.K., we launched a 600ml zero-calorie
cola at the same recommended retail
price as a 500ml full-sugar cola. And in
Brazil, we recently acquired Amacoco
that positions us to broaden the distri-
bution and sales of our lower-sugar
coconut water product line. On the foods
side, we utilized our expertise in baking
and air-popping technologies to manage
calories. In Mexico, a baking technique
is used to produce a version of Sabritas
potato chips that has 20percent fewer
calories. Several of our products, includ-
ing SunChips, Sabra, Quaker’s Quakes
and True Delights rice snacks were rec-
ognized on Good Housekeeping’s “Best
Low-Calorie Snack” list.
16
Eliminate the direct
sale of full-sugar soft
drinks to primary
and secondary schools
around the globe by 2012.
PepsiCo continues to implement a global
policy for beverage sales in schools—
focused on water, juice, milk and low-
calorie beverages that support healthy
nutrition habits among students. By
2012, when the global school beverage
policy is fully implemented, we will no
longer sell full-sugar soft drinks directly
to primary or secondary schools world-
wide. These changes have already been
made in a number of key markets. For
example, between 2006 and 2009, we
voluntarily discontinued direct sales of
full-sugar soft drinks to K–12 schools in
the U.S. and replaced them with smaller-
portioned and lower-calorie beverage
options. We also do not sell full-sugar soft
drinks directly to primary and, in some
cases, secondary schools in most of
Europe, Canada, Australia and the major-
ity of countries in the Arabian Peninsula.