Pepsi 2010 Annual Report Download - page 30

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Human Sustainability
Marketplace
29
15
Advertise to children
under 12 only products
that meet our global
science-based nutrition
standards.
PepsiCo has taken a firm stand
on responsible marketing to
children by joining other global
food and beverage manufacturers
in adopting a voluntary commit-
ment to advertise to children
under the age of 12 only products
that meet specific nutrition
criteria. In 2010, we announced
strict science-based criteria that
ensure only our most nutritious
products meet the standard for
advertising to children under the
age of 12. As verified by an inde-
pendent third party, we achieved
98.5percent compliance by the
end of 2010 in globally represen-
tative markets such as India,
China, Mexico and six countries
in the European Union, all of
which were monitored for com-
pliance with our advertising-to-
children policy. Additionally, we
achieved 100percent compliance
with our U.S. and Canada adver-
tising-to-children pledges, as
verified by the Children’s Food &
Beverage Advertising Initiative
in the U.S. and Advertising
StandardsCanada.
14
Display calorie count and
key nutrients on our food and
beverage packaging by 2012.
We’re working to ensure that by 2012,
basic nutritional information is avail-
able to consumers on packages (where
feasible to print on the packaging and
where permissible by local regulations)
for all of our food and beverage products
in key markets. In countries where
we’ve already met this standard, we’re
also working toward an additional
goal—displaying calorie or energy counts
on the fronts of packages. We have
already implemented front-of-pack label-
ing on many products in the U.K. and
many other European countries, as well
as in Australia. And we are rapidly
expanding implementation in a number
of countries around the globe, including
the U.S., Canada, Mexico andBrazil. (*)
goals and are making progress toward
achieving our 25percent reduction
target by 2020. In the U.S., for example,
we have further expanded the successful
SoBe Lifewater zero-calorie line of
products to now oer 11 dierent flavors
with all-natural, zero-calorie sweetener.
In Turkey, a leading beverage, Fruko
Gazoz, has been reformulated with a
sweetener blend that reduces added
sugar content by 32percent. Looking
longer term, we established partner-
ships that help develop an all-natural
sweetener designed to replicate the
taste and feel of sugar; and we expect to
continue to invest in sweetener tech-
nologies that will help us deliver prod-
ucts with fewer calories while preserving
the great taste consumers expect.
(*) See page 19.