Panasonic 2008 Annual Report Download - page 41

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Vietnam
In Vietnam, Matsushita recorded sales gains in consumer products in fiscal
2008, thanks to the full-scale launch of plasma and LCD TVs and increased
sales of washing machines and refrigerators.
From 2009, foreign companies are expected to make capital investment in
the distribution industry in Vietnam, and mass retailers are rapidly opening stores
and advancing into regional areas. Based on this changing market envi-
ronment, the Matsushita Group has strengthened local manufacturing
capabilities and in June 2008 began sales of five locally produced LCD
TV models. Matsushita is also taking steps to increase production
capacity of locally produced refrigerators and to develop new models.
Matsushita continues to strengthen its product lineups in AV products
and home appliances by increasing the number of high-end imported
models and locally produced models.
Looking forward, Matsushita will strive to establish its brand image in
Vietnam by improving in-store demonstrations centered on VIERA flat-
panel TVs and LUMIX digital cameras in 15 major cities,* actively imple-
menting marketing activities focused on upscale customers and raising
brand exposure via roadshows, exhibitions and the media.
* Hanoi, Hai Phong, Da Nang, Thai Nguyen, Bac Giang, Ho Chi Minh City, Long Xuyen,
Kon Tum, Nha Trang, Vung Tau, Thanh Hoa, Vinh, Da Lat, Bien Hoa, Ca Mau
India
In India, sales of consumer products in fiscal 2008 increased markedly from the
previous fiscal year. During the period under review, Matsushita implemented
various initiatives such as opening 18 brand shops, beginning local LCD TV
production, re-entering the air conditioner and washing machine markets, and
breaking into the refrigerator market. The Company also successfully filled an
order for 30 103-inch PDP monitors for the Tripathi Temple, the largest Hindu
temple in India. Despite these achievements, issues still remain such as under-
development of the sales network to major mass retailers and delays in opening
brand shops. In fiscal 2009, Matsushita plans to implement a comprehensive
marketing strategy in India, such as launching new products for the Diwali*1
shopping season in October, the period of greatest demand in India, partici-
pating in exhibitions in 10 major cities*2 across the country, promoting tie-up
campaigns with nationwide and regional mass retailers, and opening new brand
shops. As a result of these efforts, Matsushita aims to achieve sales equivalent
to 2.4 times fiscal 2008 sales in India.
*1 Diwali, which is also known as “Festival of Light,” is a major New Year celebration for Hindus.
During this season, people buy presents for their family members, acquaintances and friends, and
the period also coincides with the bonus season in India.
*2 Delhi, Ahmedabad, Mumbai, Pune, Kochi, Bangalore, Hyderabad, Chennai, Pondicherry, Kolkata
Matsushita is strengthen-
ing and expanding product
lineups with models
designed exclusively for
the Vietnamese market.
An advertising campaign
in a magazine promoting
the larger screen size and
thinness of LCD TVs
compared with CRT TVs
A VIERA newspaper advertisement
Matsushita’s brand shop in a shopping mall
located near Delhi
Matsushita Electric Industrial Co., Ltd. 2008 39