Panasonic 2008 Annual Report Download - page 36

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Going forward, MEW will cultivate and strengthen demand-creating
products in response to social trends such as those relating to environ-
mental protection, energy conservation, security, and health as it works
to provide total solutions that realize comfortable living for its customers.
Centered on electronic and plastic materials, automation controls, and
lighting devices, MEW will expand its overseas business with a particular
emphasis on China, India, and other countries in Asia.
* A device that stabilizes the current flowing through lighting equipment.
PanaHome
PanaHome’s operations are primarily focused on detached housing, asset
and property management, and home remodeling. In all these businesses,
to provide living spaces that are friendly to both people and the environ-
ment, the company’s product strategies are guided by the basic “Eco-life
Home” concept, which advocates all-electric homes with an emphasis on
safety, security, health, comfort, and high energy efficiency.
In fiscal 2008, in the detached housing business, PanaHome released
a variety of new products, all of which received high praise. These prod-
ucts included SOLANA Bianca, a “white tile home” made possible with
photocatalytic tiles, and SOLANA eu Lucia, a home that is easy to keep
clean and tidy and fun to live in due to an efficient design that facilitates
ease of movement. In the asset and property management business,
PanaHome became first in the Japanese housing industry to offer an
all-electric rental apartment home series called EL MAISON NEXT, which
has photocatalytic tiles on its exterior walls, ensuring that homes look as
good as when they were built for a long time. They also boast impressive
earthquake resistance. In addition, PanaHome created a framework
enabling it to handle all aspects of land asset utilization for its customers.
At the same time, PanaHome restructured production and downsized its
workforce as part of structural reforms geared toward optimizing the use
of business resources in order to strengthen operations from a medium-
to long-term standpoint.
Looking ahead, PanaHome will continue seeking to offer homes that
are kind to people and the planet by embracing technologies in harmony
with the environment, as well as to provide more comfortable living
spaces suited to the customer, thereby ensuring sustainable growth.
SOLANA eu Lucia homes and Fureai Kitchens
make living fun and housework a breeze.
High performance home-use distribution
panelboards designed for all-electric homes
34 Matsushita Electric Industrial Co., Ltd. 2008