Panasonic 2008 Annual Report Download - page 13
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Please find page 13 of the 2008 Panasonic annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.Neo PDPs utilize technology for achieving higher luminous efficiency to dramati-
cally enhance the performance of PDPs. Besides reducing power consumption,
Neo PDP technology will enable the creation of ultra-thin, ultra-large PDPs that
boast still higher image resolution. We will install Neo PDP technology at our
fifth domestic plant scheduled to commence operations in May 2009 to signifi-
cantly increase the performance of plasma TVs. At the same time, we will
establish a robust supply framework which will support our drive to lead the
flat-panel TV market.
In LCD TVs, we plan to reinforce our product range in the high-volume zone
to meet expanding demand. We attach much importance to ensuring stable
procurement of LCD panels and creating a vertically integrated business model.
As part of our efforts here, we formed a comprehensive business alliance agree-
ment related to the LCD panel business with Hitachi, Ltd. and Canon Inc. in
December 2007. IPS Alpha Technology, Ltd., which became a Matsushita sub-
sidiary based on this alliance, plans to construct a new LCD panel plant in
Himeji, Hyogo Prefecture, Japan. Construction of this new plant costing a total
of approximately ¥300 billion will begin in August 2008. Operations at the plant
are scheduled to commence in January 2010. When it is operating at full capac-
ity, this plant is expected to produce 15 million panels per year on a 32-inch
panel basis.
Basic Strategy
PDPs
•Drivethelarge-screenmarketwithPDPs
•Stimulatedemandwithlarger,higherpicturequality,thinner,moreenergy
efficientandlower-costscreens
Organic EL
•AccelerateR&DinorganicEL,aleadingnext-generationflat-panelTVcandidate
LCDs
•Reinforcetheproductrangeinthehigh-volumezonewithLCDs
•Buildaframeworkforstablepanelprocurementoverthemediumandlongterms,
strengthencostcompetitivenessthroughverticalintegration,andlaythefounda-
tionforOLEDTVsinthefuture(investinsecondIPSAlphaTechnologyplant)
Flat-Panel TV Strategy
Total Unit Sales of Flat-Panel TVs
Fiscal 2008
(Actual)
4.25 million
7.5 million
3.25million
Fiscal 2009
(Forecast)
6millionunits
PDPs
11 million units
5millionunits
LCDs
Matsushita Electric Industrial Co., Ltd. 2008 11