PACCAR 2011 Annual Report Download - page 9

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DAF TRUCKS
DAF Trucks N.V. strengthened its position as a leading global commercial vehicle
manufacturer in 2011, increasing its European Union market share in the 15+ tonne
segment to a record 15.5% and expanding into emerging markets.
DAF announced plans to enter the Brasil market to further capitalize on its industry-leading reputation for
product quality, innovation, operating efficiency and customer satisfaction. DAF broke ground on a state-of-the-
art 300,000-square-foot assembly facility in Ponta Grossa, Brasil, which is scheduled to open in 2013. DAF
showcased its premium product line at the Fenatran truck show in São Paulo, Brasil.
DAF launched its popular CF and LF models in the Andean region of South America and opened a sales office
and parts distribution center in Moscow, Russia. In 2011, DAF increased sales in South America, Russia, Turkey
and South Africa.
DAF earned top honors as the best engine producer of the year at the Bus Wor ld Asia exhibition in Shanghai
as a result of the outstanding reliability, durability and fuel efficiency of the PACCAR PR 9.2 liter and PACCAR MX
12.9 liter engines. This is the fifth consecutive year PACCAR
engines have earned this award at Bus Wor ld Asia.
DAF further strengthened its leadership in the areas of
fuel efficiency and environmental stewardship. As part of
DAF’s Advanced Transport Efficiency program, the PACCAR
MX engine was updated with new pistons, optimized fuel
injection and a unique, fully-encapsulated exhaust manifold
unit to reduce fuel consumption and emissions.
In 2011, DAF enhanced its industry-leading position in the Central European heavy duty truck market by
agreeing to acquire 19% of TATRA A.S., a producer of versatile off-road vehicles based in the Czech Republic. DAF
will supply TATRA with PACCAR MX engines and DAF CF cabs. TAT R A’s range of new off-road vehicles will be
sold by DAF dealers throughout Europe and will complement DAF’s premium line-up of construction vehicles.
DAF was honored as one of the top 100 “Apprenticeship Employers” in the United Kingdom, reflecting its
commitment to quality aftermarket support. DAF earned the accolade for its National Dealer Apprentice
Program, specializing in heavy-duty commercial vehicle repair and maintenance skills.
The “DAF Experience 2011” enabled thousands of customers and prospects to tour DAF’s modern production
facilities and state-of-the-art engine test center. Visitors experienced the PACCAR Technology Center, an
interactive showplace highlighting modern production technologies and DAF’s range of premium trucks and
services, including PACCAR Financial, PACCAR Parts and PacLease.
The PACCAR Production System (PPS) further enhanced DAF’s manufacturing efficiency and product quality,
which enabled a 60% increase in production output compared to 2010.
In 2011, DAF further expanded its extensive distribution network with 36 new dealer facilities in Western,
Central and Eastern Europe, Russia, the Middle East and South Africa.
DAF expanded its global presence in 2011, introducing the versatile DAF CF Series in the
Andean region of South America. The DAF CF has excellent ergonomics, productivity and
operating efficiency and offers customers a range of on/off road powertrain options
specifically targeted for the construction, refuse and vocational applications.