PACCAR 2011 Annual Report Download - page 34

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The improvements in income before income taxes and return on revenues for both domestic and foreign operations
were primarily due to a higher return on revenues in truck operations.
2010 Compared to 2009:
Truck
PACCARs Truck segment accounted for 90% and 86% of revenues in 2010 and 2009, respectively.
($ in millions)
Year ended December 31, 2010 2009 % CHANGE
Truck net sales and revenues:
U.S. and Canada $ 4,419.2 $ 3,566.0 24
Europe 3,190.2 2,520.2 27
Mexico, Australia and other 1,627.9 907.8 79
$ 9,237.3 $ 6,994.0 32
Truck income before income taxes $ 501.0 $ 25.9 *
* Percentage not meaningful
PACCARs worldwide truck sales and revenues increased to $9.24 billion in 2010 from $6.99 billion in 2009 due to
higher market demand in all markets attributable to improving global economic conditions.
Truck segment income before income taxes increased to $501.0 million in 2010 from $25.9 million in 2009 from
higher truck unit and aftermarket parts sales and margins in all markets, partially offset by increased R&D and
higher SG&A spending. 2010 truck income before income taxes was also affected by the translation of stronger
foreign currencies, primarily the Canadian and Australian dollars offset by a weaker euro and British pound. The
translation effect of all currencies increased 2010 income before income taxes by $15.1 million compared to 2009.
The Company’s new truck deliveries are summarized below:
Year ended December 31, 2010 2009 % CHANGE
United States 29,100 28,300 3
Canada 6,100 4,400 39
U.S. and Canada 35,200 32,700 8
Europe 31,200 22,200 41
Mexico, Australia and other 12,400 6,100 103
Total units 78,800 61,000 29
In the U.S. and Canada, 2010 net sales and revenues increased to $4.42 billion from $3.57 billion in 2009. Industry
retail sales in the heavy-duty market in U.S. and Canada increased 17% to 126,000 units in 2010 compared to
108,000 units in 2009. The Company’s market share was 24.1% in 2010 and 25.1% in 2009. The medium-duty
market was 41,000 units in 2010 and 2009. The Company’s medium-duty market share was 13.5% in 2010
compared to 15.9% in 2009.
In Europe, 2010 net sales and revenues increased to $3.19 billion from $2.52 billion in 2009. The 15-tonne and
above truck market in Western and Central Europe was 183,000 units compared to 168,000 units in 2009. The
Company’s market share was 15.2% in 2010 compared to 14.8% in 2009. DAF market share in the 6- to 15-tonne
market in 2010 was 7.7%, compared to 9.3% in 2009. The 6- to 15-tonne market in 2010 was 51,000 units,
comparable to 2009.
Net sales and revenues in Mexico, Australia and other countries outside the Company’s primary markets increased
to $1.63 billion in 2010 from $.91 billion in 2009 primarily due to higher sales from new truck deliveries in Mexico
($.44 billion) and Australia ($.19 billion) reflecting higher market demand.
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