Olympus 2014 Annual Report Download - page 28

Olympus CSR
CSR Management Social Contribution Activities
The Olympus Group strives to realize better health and happiness for people by being an integral member of society,
sharing common values, and proposing new values through its business activities.
Through its CSR activities, the Olympus Group responds to
the needs and expectations of society and fulfi lls its obliga-
tions and responsibilities. Olympus contributed to society in
various ways even before it coined the phrase “Social IN.”
However, we believe we should do more. The business
environment is constantly changing, and there is also
gradual change in the social values that Olympus needs to
share with society and in our management and employees.
Our continuing existence in this environment of
constant change and our ability to help people achieve
healthy and happy lives depend on the fulfi llment of our
responsibilities to various stakeholders, namely our
employees and their families, customers, business part-
ners, shareholders, local communities, and society.
Colorectal Cancer Check and Detailed Examination Awareness Campaign
in Cooperation with Japanese Government Agencies
In February 2007, Olympus launched the Brave Circle Campaign to eradicate colorectal cancer.
The aim of this campaign is to reduce the number of deaths from colorectal cancer by encourag-
ing people in the target age group of 40 years and older to have diagnostic checks and detailed
examinations. In July 2009, the Brave Circle Steering Committee, which heads the campaign,
was granted the status of special non-profi t organization (NPO), and the initiative has evolved into
a social contribution activity involving many companies and organizations, including Olympus.
Programs in fi scal 2014 included supplying booklets that explain diagnostic checks
and come bundled with information on local check-up opportunities to approximately 1,000
municipalities. In addition, Olympus provided its operational expertise and materials related to holding Colorectal Cancer Quiz Rally
events to the cancer inspection departments of 173 municipalities.
Olympus is actively participating in the activities of the Brave Circle Steering Committee as an offi cial sponsor.
Donation of Microscopes to the Smithsonian Museum
In November 2013, Olympus Scientifi c Solutions Americas Inc. donated a range of equipment to
the Smithsonian National Museum of Natural History, a very prominent museum in the United
States. The donated equipment included 50 microscopes as well as peripherals, such as digital
cameras that attach to the microscopes and related monitors and software. This equipment is used
in the new Q?rius wing of the museum, which features a variety of fi rsthand-experience corners. We
hope that the microscopes and other devices will help stimulate children’s interest in science.
Q?rius is a facility that allows students and other visitors to interact with scientists and
examine more than 6,000 different scientifi c specimens together with these professionals. The facility enables visitors to experience
scientifi c procedures and learn what skills are necessary to become a scientist in a very hands-on manner. The microscopes
donated by Olympus Scientifi c Solutions Americas are primarily used in exhibits designed to help junior high and high school
students have fun in experiencing the link between their daily lives and science fi rsthand.
Donation of 50,000 Euros to Commemorate 50 Years in Hamburg
To commemorate the 50th anniversary of the start of operations in Hamburg, Germany, Olympus
donated 50,000 euros to a local cancer center for children. In addition, a charity event was held
to celebrate this 50th anniversary, and the proceeds from this event, approximately 4,000 euros,
were donated to international non-government organization (NGO) Plan International, which
supports children and community growth in developing countries. This donation will be used to
support social development and provide care to children affl icted with various illnesses.
Aid for a Support Facility for Children with Disabilities
Approximately 20 Olympus employees visited a facility in Beijing that supports children with
hearing impediments from impoverished families, where they engaged in meaningful inter-
actions with the children. The employees presented gifts of books and stationery, harvested
vegetables with the children, and took part in other activities, thereby aiding the rehabilitation
of the children’s hearing and language skills in a hands-on manner.
Approach to CSR
Japan
North America
Europe
China
To clarify compliance-related responsibilities, Olympus has
appointed a chief compliance offi cer (CCO) to manage
compliance-related activities. The Company also estab-
lished the Compliance Committee, chaired by an outside
director, to advise the Board of Directors on compliance
measures. This committee is membered by the CCO and
outside offi cers and meets quarterly in principle.
In addition, Olympus convenes Global Compliance
Committees for compliance offi cers in regional headquarters
worldwide. These committees are convened on a quarterly
basis in principle. The purpose of these committees is to
examine the global and regional implementation of compli-
ance-related policies and measures as well as to identify
issues and institute the necessary improvement initiatives.
Compliance Promotion Structure
Compliance Promotion System
Europe Americas Asia Japan
CSR Committee
Executive
Management Committee
General Meeting of Shareholders
Compliance Committee
Members: Outside Directors, Non-Olympus Members, CCO
Global Compliance Committees
Members: CCO, Regional Compliance Officers
Board of Directors
President
Each Organization
Reports / Proposals
Reports / Proposals
Instructions / Advice
Requests
Reports
CCO
Actions undertaken by the compliance organization within each region Compliance Promotion Committee
Olympus has established the CSR Committee to realize its
“Social IN” philosophy by strengthening CSR Companywide.
The task of the CSR Committee is to spread and consoli-
date CSR activities throughout the Olympus Group by helping
the president, who chairs the committee, to make decisions
and by promoting and monitoring the application of “the
plan, do, check action” (PDCA) approach to all decisions.
Several promotion committees have been established
under the CSR Committee. These work with the CSR
Committee to study corporate policies, develop plans, and
promote their implementation in the functional areas for
which they are responsible.
Establishment of the CSR Committee
Olympus employees volunteering as
attendants at an exhibition event held in
cooperation with a government agency
Hands-on exhibit at Q?rius
Donation of 50,000 euros to a cancer center
for children in Hamburg
Employee volunteers and children
at a support facility in Beijing
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OLYMPUS Annual Report 2014
52 OLYMPUS Annual Report 2014