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Future Outlook: Expanding the Range of Endoscopic Medical Treatment by Establishing Training Centers
Economic growth is expanding the demand for endoscopy as a means of early detection
and treatment of gastrointestinal diseases, such as cancerous lesions, in emerging
markets. However, the number of doctors trained to perform endoscopy is insufficient,
and medical facilities are unable to keep pace with the growing demand in these markets.
In our medium-term vision, Olympus has set an aggressive growth target for average
annual sales of 23% in emerging markets. One of the critical components affecting this
target is the implementation of physician training programs in developing nations so that
they are able to offer endoscopy services. Toward that end, Olympus has already
established a training center in China for advanced endoscopic treatment. In the future,
training centers will also be established in more than 20 other regions in Asia.
Axeon target
customers
Province
District
Possesses endoscope
Does not possess endoscope
Note: To be introduced to the Chinese market after obtaining regulatory approval Nursing homes • Indian regional healthcare platform
• Small hospitals with 40 beds or less
Olympus client
classification
City
Township
Town
Axeon target
customers
National and educational
institutions
Private and public
hospitals
Nursing homes
(more than 12,000 facilities)
China India
Video Endoscopy System
for Emerging Markets
Axeon
Axeon is a gastrointestinal endoscopy system developed primarily for emerging markets
with the legacy of Olympus technology to meet customer expectations globally for high-
performing, quality products.
An LED built into the tip of the endoscope functions as the light source, enabling the
Axeon system to achieve reduced power requirements. By offering these affordable, state-
of-the-art endoscopic solutions, Olympus provides effective endoscopic examination
support for medical institutions in emerging markets.
Product Features: Low Price and Simplicity of Design Achieved Without Compromising Performance or Quality
1. Compact and light-weight system
• About half the size and weight of conventional
integrated light source models
• Easy operation via a simple front panel design
2. Distal-end LED
• Long-lasting, compact, integrated LED light source
makes conventional lamp replacement obsolete,
eliminates the need for a cooling fan, and increases
energy efficiency
3. Waterproof design
• Waterproof, one-touch connector simplifies
reprocessing
• Simple and easy to use, even for staff members new
to the system
Olympus Medical Technology
Prefecture
Target Area of Axeon: BRICS (Brazil, Russia, India, China and South Africa), Asia (excluding Japan), Middle East, and Latin America
Note: Launch date for each country will vary depending on regulatory compliance and approval. Axeon is not for sale in the United States, UK, Japan and some Asian Pacific countries.
38 OLYMPUS 󱚈 Annual Report 2012