Olympus 2012 Annual Report Download - page 38

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Gastrointestinal Video
Endoscopy System
EVIS EXERA III
After seven years in development, Olympus has brought together
all of our expert technology to unveil the EVIS EXERA III video
endoscopy system, a renewed, next-generation series for the
global gastrointestinal endoscopy market.
This endoscopy platform provides superior image quality to
commercially available products, which enables observation
with greater detail, delivers improved ease of operation, and
contributes to operational efficiencies.
Drawing on the Evolution from Gastrocamera to Endoscope
In 1950, Olympus developed the world’s first practical gastrocamera, making a
major contribution to the establishment of early-stage detection for stomach
cancer, Japan’s most prevalent killer at the time. In subsequent years, we have
worked diligently to perfect fiberscope and videoscope technologies, pouring
our resources into the development of a wide variety of detection and
treatment methods using endoscopes and endoscopic devices. Olympus has
added to these pioneering achievements with other breakthroughs, such as the
world’s first high-definition endoscope system and our own proprietary narrow
band imaging (NBI) technology. By consistently working to understand the
complex needs of physicians while enhancing the lives of patients, Olympus
continues to be the leader in endoscopy, with a 70% market share worldwide.
Olympus Medical Technology
Timeline of Olympus Endoscope Development
1950
Gastrocamera
1963
Fiberscope
1982
Videoscope
system
2002
High-definition
endoscope system
2012
OLYMPUS 󱚈 Annual Report 2012
36