Olympus 2012 Annual Report Download - page 3

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We will create a new Olympus with
three new corporate aims:
“Back to Basics,” “One Olympus,” and
“Profitable Growth.”
Our mission is to contribute to society and its development through products and solutions. Recognizing our
technological prowess and getting back to the original spirit of monozukuri (excellence in manufacturing),
the entire Olympus Group will work in unison on the genesis of a new Olympus.
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OLYMPUS 󱚈 Annual Report 2012