Olympus 2012 Annual Report Download - page 28

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one key point is manufacturing cost reductions and operating efficiency improvements applied across our
global network after a review of production sites, including plants in the Philippines and Nagano. Through
these initiatives, we expect an improvement of one percentage point in the cost of sales ratio and two points
in the SG&A ratio in three years. (For details of these strategies, see Life Science & Industrial Business on
page 49 in the Review of Operations.)
>>> Growth Strategies for the Imaging Business
Restructuring of the Imaging Business is our most important task. We must establish a business structure to
ensure stable profitability. To that end, we have two key strategies: the first is to focus on mirrorless interchangeable-
lens cameras and high-end compact cameras, and the second is the restructuring of manufacturing and
fundamental reform of the cost structure, including SG&A expenses. By implementing these strategies, we
will return the business to profitability in fiscal 2013 and secure an operating margin of 5% five years from
now. (See Imaging Business on page 53 of the Review of Operations for details of these strategies.)
What is important in the Imaging Business is continuity of profit generation, and the key to that is a
high-value-added strategy. The key aspect of rebuilding the business in the medium to long term is the
nurturing of differentiated technologies. We must introduce advanced technologies ahead of competitors as
we did when Olympus developed the world’s first mirrorless interchangeable-lens camera and created a
market for this product. For that purpose, we have prepared a roadmap for fourteen advanced technologies,
one being autofocus, looking five years into the future and are already engaged in their development. By
continuing to introduce new technologies, we will create successful models to follow the PEN and OM series.
President Hiroyuki Sasa Discusses the Medium-Term Vision: Back to Basics
Application of Leading-Edge Technologies Cultivated in the Development of Mirrorless
Interchangeable-lens Cameras toward High-Value-Added Compact Cameras
Unique,
high-value-added
compact cameras
Advanced Technologies for Mirrorless Cameras
Roadmap for 14 technologies, including autofocus
Strategy for key technologies
FAST AF, the world’s fastest
autofocus
ZUIKO lens
World’s first 5-axis image
stabilization
FAST AF
Introduction of advanced
technologies
Application of advanced
technologies
Creation of the
mirrorless camera
market
E-P3
Flagship
mirrorless camera
OM-D
XZ-1 high-end
compact camera with
ZUIKO DIGITAL lens
TOUGH TG-1 flagship
camera with F2.0
high-speed lens
Next-generation
flagship model
Product line enhancement as the
leading manufacturer of mirrorless
interchangeable-lens cameras
X
c
Z
OLYMPUS 󱚈 Annual Report 2012
26