Olympus 2010 Annual Report Download - page 4

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2 OLYMPUS 2010
The wildlife captured by the photographer Mitsuaki Iwago using
the Olympus E-3 digital SLR camera shows us the expansiveness
and the sophisticated mechanisms of Mother Nature, and
increases our awareness of the most precious assets that we
have to hand down to the next generation.
Since the launch of the E-1 in 2003, Olympus has developed
a number of digital SLR cameras, including the E-3, its flagship
model. In 2009, Olympus introduced the OLYMPUS PEN E-P1, a
next-generation digital camera based on the Micro Four Thirds
System to realize a significantly more compact high-perfor-
mance, high-resolution camera. This camera enables everyday
people to take high-quality pictures and brings new value to the
world of imaging. Furthermore, in 2010, Olympus released the
E-PL1, an entry-level model in the OLYMPUS PEN series that
incorporates a new user interface to makes it even easier for
users to take pictures they want. The E-PL1 has been receiving
positive feedback from people who are new to interchangeable
lens type digital cameras, including younger users and women.
By creating the technologies that are mapping the future
direction of the interchangeable lens type digital camera busi-
ness, Olympus implements its corporate philosophy of proposing
new value to society.
DIGITAL CAMERA
E-3
DIGITAL CAMERA
E-PL1
2 OLYMPUS 2010
EVOLUTION
OF NEW-
GENERATION
SYSTEM
CAMERAS
THAT
BRING
NEW VALUE
TO THE
WORLD OF
IMAGING