North Face 2012 Annual Report Download - page 4

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Please find page 4 of the 2012 North Face annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Conrad Anker is one of the world’s most accomplished alpine climbers.
Not only has he summited Mount Everest three times, but on one of his climbs
he also found the body of legendary British climber George Mallory, who
disappeared while trying to reach the peak in the 1920s. Dean Karnazes
was named one of TIME magazine’s “100 Most Influential People.” This world
champion ultrarunner is known as “The Marathon Man” for running 50
marathons in 50 U.S. states in 50 consecutive days. Kit Deslauriers, World Cup
extreme ski champion, was the first person to ski from the apex of every
continent, known as the Seven Summits. USA Today called her ski descent
of Mount Everest the “ultimate test of knowledge and will.”
To understand what makes The North Face® brand successful, you have
to understand its relationship with Conrad, Dean, Kit and more than 70 other
athletes on the brand’s global team.
ATHLETE-
DRIVEN
The close partnership
between The North Face®
brand and its athletes
drives its success.
Hal Koerner, Ultrarunner
Chamonix, France
6