North Face 2012 Annual Report Download

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2012 Annual Review
& Performance Update
5 Powerful
Brands
That Never
Stand Still
+
A Snapshot Of Other VF Brands
On The Move

Table of contents

  • Page 1
    5 Powerful Brands That Never Stand Still 2012 Annual Review & Performance Update + A Snapshot Of Other VF Brands On The Move

  • Page 2
    ...® 24 Jeanswear + 2012 SNAPSHOTS A look around the world of VF. ATHLETEDRIVEN CHANGE INC. SECOND NATURE RE-MADE TO LAST The close partnership between The North Face® brand and its athletes drives its success. The Vans® brand is the original action sports and youth culture icon. But you...

  • Page 3
    ... dollar revenues for the year were up 29 percent, or 11 percent excluding Timberland, with double-digit growth in our Asia, Europe and non-U.S. Americas regions. In 2012, international revenues reached 37 percent of VF's total revenues. Direct-to-consumer revenues, which include our owned retail...

  • Page 4
    The close partnership between The North Face brand and its athletes drives its success. ATHLETEDRIVEN ® onrad Anker is one of the world's most accomplished alpine climbers. Not only has he summited Mount Everest three times, but on one of his climbs he also found the body of legendary British ...

  • Page 5
    ... new products to test, new problems to solve and new value to be created for consumers. When consumers buy The North Face® apparel, they know that world-class athletes don't just wear it, they helped create it. In May 2012, six of The North Face® brand athletes successfully summited Mount Everest...

  • Page 6
    ...doesn't add weight or bulk, and it never washes or wears out. FlashDryâ„¢ fabric technology is incorporated into more than 100 of The North Face® products - base layers, ï¬,eeces, shells and accessories for running, snow sports, climbing and hiking. This fabric technology launched worldwide in 2012...

  • Page 7
    ... the same time. The Vans® brand and skateboarding grew up together. The brand's iconic, wafï¬,e-sole designed shoes, worn by the riders who created the sport, changed youth culture forever - impacting everything from film and music to art and fashion. Skateboarding, and other action sports such as...

  • Page 8
    ...move. In 2012, VF announced plans to add $1 billion in revenues to the brand by 2016, representing a 13 percent compound annual growth rate. The under-the-radar worlds of action sports and youth culture are becoming more mainstream and reaching larger audiences. Consumers are looking for meaning and...

  • Page 9
    ..., General Manager, Action Sports, Asia. "It's much deeper than that. Consumers need to see, touch and feel to really get a sense of what the brand is about when they go to a retail location." The Vans® brand ended 2012 with 354 owned retail stores worldwide. Wherever it goes around the world...

  • Page 10
    Creating innovative, environmentally responsible products consumers love is second nature to the Timberland brand. ® SECOND NATURE he Timberland® brand's 40-year journey to becoming a leader in sustainable footwear began with a small step-its founder's refusal to compromise. At a time when ...

  • Page 11
    ... in consumer insights. VF expects to grow the Timberland® brand China business by 30 percent annually during the next five years. "China is not only the No. 1 user of energy in the world, but it is also the No. 1 user of renewable energy," says Stewart Whitney, Vice President & Managing Director...

  • Page 12
    ... communicates corporate level information on environmental impact while the Green Index® measures product-specific information. 100% LEED Certification Timberland is the first company to achieve the LEED Retail certification for mall-based stores. Share of the Timberland® brand's footwear...

  • Page 13
    ... dry. VF is home to two of the most iconic jeans brands in the world. More important than the story of how the Wrangler® and Lee® brands became global icons is the story of how they stay global icons. Lee Asia: From Horseback to Fixed-Gear Bikes Lee® Storm Rider® Jacket in China Brand history...

  • Page 14
    ... of the World's Most Discerning Denim Consumers Lee® Stretch Deluxe Jean in Europe In the face of challenging economic conditions, the Lee® brand women's business in Europe delivered double-digit revenue growth in 2012. A key driver was the launch of Stretch Deluxe, a new premium-quality jean that...

  • Page 15
    ... upon in 2013. In 2012, global revenues for VF's Jeanswear business were up 2 percent, or 4 percent in constant dollars, a performance that reï¬,ected a mid single-digit increase in the Americas, a high single-digit increase in Asia and a decline in sales in Europe, where our brands remained strong...

  • Page 16
    ... per share amounts CONSOLIDATED BALANCE SHEETS YEAR ENDED DECEMBER 20128 20118 2010 2009 2008 In thousands 2012 2011 Summary of Operations 1 Total revenues Operating income Net income attributable to VF Corporation Earnings (loss) per common share attributable to VF Corporation common...

  • Page 17
    ...754 750,212 176,700 573,512 (2,150) 571,362 In thousands 2012 2011 2010 Net Sales Royalty Income Total Revenues Costs and Operating Expenses Cost of goods sold Marketing, administrative and general expenses Impairment of goodwill and intangible assets Operating Income Interest income Interest...

  • Page 18
    ... JEANSWEAR The world's premier brand of premium denim lifestyle products Founded: 2000 Number of Countries: 80 ® ® Ready for your every journey Founded: 1987 Number of Countries: 40 Real. Comfortable. Jeans.® Founded: 1947 Number of Countries: 76 Coveted for its fit, distinctive design and...

  • Page 19
    ...-Clark Corporation Roswell, Georgia (Consumer products) Director since 2000, Age 68 Laura W. Lang 3,5 Chief Executive Officer Time Inc. New York, New York (Branded media company) Director since 2011, Age 57 CORPORATE INFORMATION Corporate Office VF World Headquarters 105 Corporate Center Blvd...

  • Page 20
    ... customers in a way that elevates the discussion about fire safety in the industrial workplace. It's a compelling reminder that safety matters because lives are at stake. The video has been viewed more than 100,000 times online - an amazing response to a business-to-business industrial safety brand...

  • Page 21
    ...000: The number of Riders by Lee® jeans, a leader in the U.S. mass market channel, sold every hour on Black Friday in 2012. 350 3 A TOTAL OF JanSport x Benny Gold The JanSport® brand teamed up with San Francisco-based Designer and Retailer Benny Gold to create a one-of-a-kind collection that is...

  • Page 22
    ... The result is a big win: VF's new "First and Fashion" women's line led to double-digit sales gains in 2012. 11 ® 12 12 Brompton Road, London The Kipling® brand brought together its design teams from North America, Europe and Asia to create a new global retail concept. After the new design was...

  • Page 23
    ... to direct a series of fashion films for the brand. The films have been viewed more than 7 million times on the brand's YouTube® channel and on Tudou (China). Franco also created a collection of limited edition T-shirts, his first for any brand, that feature some of the more than 3,100 Polaroids...

  • Page 24
    VF Corporation 105 Corporate Center Blvd. Greensboro, NC 27408 336.424.6000 For additional content visit: vfc.com