North Face 2010 Annual Report Download - page 25

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VF in 2010:
NAMED “ONE OF THE WORLD’S MOST ADMIRED
COMPANIES” BY FORTUNE MAGAZINE.
VF ranked second overall among apparel companies, the
highest level that VF has achieved on the annual corporate
reputation list.
HONORED AS A “TOP COMPANY FOR LEADERS IN
NORTH AMERICA” BY FORTUNE MAGAZINE.
RANKED #12 ON A LIST OF THE “50 COMPANIES
MOST ADMIRED FOR HR” BY HUMAN RESOURCE
EXECUTIVE MAGAZINE.
RANKED #89TH ON THE INFORMATIONWEEK 500,
A LIST OF TOP TECHNOLOGY INNOVATORS IN THE U.S.
This is VF’s highest-ever ranking.
COMMENDED BY THE CDP (CARBON DISCLOSURE
PROJECT) FOR ITS CLIMATE CHANGE DISCLOSURE.
INNOVATIVE PRODUCTS
The commercial laundry process is much more rigorous
than home washing. Clothes must be designed to survive
repeated high temperature washings and still look great.
Red Kap introduced the first soft-shell jacket capable of
enduring the rigors of industrial laundering while delivering
superior water repellency and comfort.
FOUNDED: 1923
COUNTRIES: 37
TARGET:
Industrial and
service workers
redkap.com
DEEPER BRAND EXPERIENCES
In 2010, VF Imagewear rebranded its public safety uniform
business under the Horace Small® brand. An American
legacy brand that began making military uniforms, it later
retooled to become one of the country’s leading suppliers
of uniforms for police and emergency workers.
FOUNDED: 1937
COUNTRIES: 12
TARGET:
Public safety officers
horacesmall.com
INNOVATIVE PRODUCTS
Unveiled during the 2010 Major League Baseball Postseason,
the Majestic® brand’s Authentic Collection Premier Jacket
uses the brand’s Therma Base™ technology to provide light-
weight insulation and water resistance.
FOUNDED: 1976
COUNTRIES: 27
TARGET:
Baseball enthusiasts
majesticathletic.com
bulwark.com
INNOVATIVE PRODUCTS
The Bulwark® brand’s Cool Touch 2® fabric provides
flame-resistant protection while remaining lightweight and
breathable. This combination of protection and comfort
helped make Bulwark VF’s fastest-growing brand in 2010,
and the world’s largest provider of secondary flame resis-
tant industrial clothing.
FOUNDED: 1991
COUNTRIES: 28
TARGET:
Industrial workers
IMAGEWEAR
Life goes on.
If it happens in
baseball, it happens in
Majestic.®
Done right.™
Made for Heroes®
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