North Face 2010 Annual Report Download - page 19

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DIRECT-TO-CONSUMER
TOUCH POINTS
NEW WAYS TO CONNECT WITH CONSUMERS
2010 was a year of two important firsts for the Wrangler®
brand. The brand opened its first Wrangler® retail
store, a 5,000-square-foot space in Denver, Colorado.
It’s an investment in a deeply immersive brand experi-
ence that lets consumers see, touch, and feel the values
of the Wrangler® brand. Wrangler identified the goal of
developing a lifestyle destination for its core Western
consumer. With raw timber poles, natural wood floor-
ing, custom fixtures and tooled leather wallpaper, the
store uses natural materials to create a truly Western
feel. 2010 was also the first full year of e-commerce at
wrangler.com, a new direct-to-consumer channel for
this 63-year-old brand.
63 years young
35