North Face 2010 Annual Report Download - page 18

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Please find page 18 of the 2010 North Face annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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DIRECT-TO-CONSUMER
TOUCH POINTS
887
THOUSAND 562
MILLION
418
THOUSAND 1.1
MILLION
A DIGITAL ECOSYSTEM OF BRANDED MEDIA
Passionate outdoor consumers are interacting with
The North Face® brand in more ways than ever before.
To integrate all these touch points and give consum-
ers more relevant content, The North Face created a
new technology platform that delivers synchronized
messages, experiences and conversations across the
brand’s entire ecosystem of digital properties. With
the push of a button in the brand’s San Leandro head-
quarters, rich stories, videos, and experiences can be
instantly distributed online, in-store, and to a com-
munity of The North Face® followers on various social
media outlets such as Facebook® and Twitter®
.
A wide world
of content
for consumers
to explore
and share
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