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NIKON ANNUAL REPORT 2007 05
competitive products and a robust financial
structure. We believe that we have made
significant progress in both respects over
the past year. We have taken the innovation
and creativity of our younger employees
and combined these with Nikon’s strengths
in core and elemental technologies to
create original new products. In future we
aim to listen more closely to customer
feedback to help us find ways of meeting
and anticipating customer needs, which in
turn will enable us to create new markets.
We also believe that only a “Strong Nikon”
that has developed better CSR-oriented
management practices, which cover issues
such as corporate governance and
compliance, can lay claim to attaining “true
excellence.”
Nikon’s business philosophy is
“Trustworthiness and Creativity.” What
value can we offer the world as long as we
remain true to this core philosophy? To
celebrate our 90th anniversary in 2007, we
have summarized our vision for creating a
new Nikon in the following words: “Our
Aspiration: Meeting needs. Exceeding
expectations.” We aspire to be a company
that meets the needs and exceeds the
expectations of customers and society in
general. In our view, realizing this vision
requires us to embrace four commitments:
to be proactive, so that we can act quickly
and decisively; to seek new knowledge,
driven by our curiosity; to communicate
well; and to display integrity. By combining
MICHIO KARIYA
REPRESENTATIVE DIRECTOR,
PRESIDENT, CEO AND COO
ICHIRO TERATO
REPRESENTATIVE DIRECTOR,
EXECUTIVE VICE PRESIDENT
AND CFO
the spirit and potential engendered by
trying to work in this way, we can rise to the
challenge of achieving the targets that we
have set. We hope that you will give us the
benefit of your continued support and
understanding as we move forward.