Nikon 2007 Annual Report Download - page 19

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NIKON ANNUAL REPORT 2007 17
HISAO IZAWA
OPERATING OFFICER
PRESIDENT OF INSTRUMENTS COMPANY
aimed to strengthen capabilities to provide
customer-oriented services and to develop
related solutions. Through dynamic use of direct
sales activities, Nikon is working to create a
system that is capable of rapid assessment of
market needs.
Nikon is also focusing on developing a more
skilled sales force. This reflects the fact that not
only are today’s microscopes entirely computer-
controlled, but biological microscopes also
require a greater level of specialist knowledge in
bioscience. This means that salespeople require
more advanced IT skills and specialist
knowledge. Going forward, Nikon hopes to
reinforce sales capabilities by prioritizing the
cultivation of a more specialized sales force.
Building a fast-response organization to
improve profit margins
The Instruments Company is undertaking a new
project to raise profit margins through a
combination of organizational and cultural
reforms, manufacturing improvements and
various initiatives to promote simplified product
design. Alongside this, Nikon is also investing in
an improved IT infrastructure with the aim of
building a fast-response organization. By
identifying new markets and creating products
that exceed customer expectations, the
Instruments Company is targeting the early
achievement of ¥10 billion in operating income
in order to make a significant contribution to
the growth of the Nikon Group.
07
06
05
61,171
54,875
52,184
07
06
05
5,123
4,085
2,826
OPERATING INCOME MILLIONS OF YEN
NET SALES* MILLIONS OF YEN
Years ended March 31 Years ended March 31
*The above figures include intersegment sales.