Nikon 2007 Annual Report Download - page 13

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NIKON ANNUAL REPORT 2007 11
SMALL, LIGHT, SIMPLE TO USE: THE D40 DIGITAL SLR
CAMERAS ENABLE ANYBODY TO CREATE EXPRESSIVE,
HIGH-QUALITY IMAGES.
Astonishing image quality
6.1 effective megapixel CCD image sensor and all-new image-
processing engine deliver fresh, brilliant images.
Convenient high-speed functions
Featuring an advanced 3-area AF system for fast, efficient
autofocus, the D40 provides near-instant response capabilities
with a 0.18-second power-up. The high-speed continuous
shooting function also allows the user to take up to 100 frames at
2.5 frames per second.
Myriad different expressions
Eight scene modes provide a rich array of in-camera effects and
editing functions, including D-Lighting for brightening images
taken in low light.
Simply a joy to use
The compact body designed for easy to grip. The large, bright
viewfinder with 0.8x magnification ensures a clear view, while the
2.5-inch LCD monitor has a wide viewing angle in all directions.
IN THE IMAGING PRODUCTS BUSINESS, SALES INCREASED 8.0% COMPARED
WITH THE PREVIOUS YEAR TO ¥449,790 MILLION, AND OPERATING INCOME
CLIMBED 32.9% TO ¥45,678 MILLION, POSTING A RECORD HIGH IN BOTH FOR
THE SECOND CONSECUTIVE YEAR. THIS REFLECTED FAVORABLE SALES OF
DIGITAL SLR CAMERAS AND INTERCHANGEABLE LENSES.
D40