Nikon 2005 Annual Report Download - page 13

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D50
Extraordinary Nikon digital SLR
picture quality in a camera that is
smaller, lighter, easier to use, and
more affordable than ever
Body design and additional valued functions are major
factors in stimulating consumer purchases in the intense-
ly competitive digital compact camera market. In line
with this, Nikon launched the slim COOLPIX S1 and
COOLPIX S2 models, which incorporate new unique
high-performance functions inside slim, stylish designs.
Both models, boasting a 5.1 effective megapixel
CCD, a 35–105mm (35mm equivalent) 3x Zoom-Nikkor
ED (Extra-Low Dispersion) lens with a “right-angled”
optics system and a large 2.5-inch LCD monitor, allow
users to take high-quality images without an optical
viewfi nder. The original design of the COOLPIX S2 model
also makes it splash proof, with water resistance equiva-
lent to IEC 60529 IPX4.
Both models feature our pioneering Face-priority AF
(Autofocus) function. Equipped with the FaceIt® face-
recognition technology developed by U.S.-based Identix
Inc., and optimized for cameras, this feature automati-
cally ensures optimal focus on the face of the subject
to deliver a clear portrait every time. In addition to face
recognition, other unique features enabling clear portrait
pictures include D-Lighting, which automatically adds
light and detail to underexposed and backlit images, and
advanced In-Camera Red-Eye Fix, which digitally corrects
the annoying phenomenon of red-eye in photos taken
with a fl ash.
The new Nikon D50 digital SLR camera provides an
entry-level model for a wide range of people. Besides
affordable price, the development goals for the Nikon
D50 included outstanding ease of use and a compact,
lightweight body.
The D50 features a 6.1 effective megapixel Nikon
DX Format CCD image sensor and a highly advanced
image processing engine. These guarantee vivid color
reproduction based on a rich gradation of hues, ensuring
fantastic images every time. The camera also comes with
a new “Child” mode which is designed to take more
natural-looking photos of children by vividly rendering
clothing and background details while keeping skin
tones soft and natural.
The large, easy-to-view LCD monitor, easy-to-use
controls and easy-to-understand menu design make
taking pictures simple for the fi rst-time users of SLR cam-
eras. It can be purchased as a kit with compact zoom
lenses exclusively designed for the digital SLR.
With an abundance of interchangeable lenses and
accessories, we aim to introduce more people to the joy
of taking superb pictures with a digital SLR camera.
COOLPIX S series introduces
new features to digital
compact camera market
Nikon D50 further expands
market for digital SLR
COOLPIX S1 and S2
The surprisingly slim, exceptionally stylish digital
camera that blends high reliability with high-
quality shooting for users of all levels
Face-priority AF automatically
detects a face in the frame for
well-focused portraits
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