NEC 2007 Annual Report Download - page 8

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Innovation is Part of NEC’s DNA
Our DNA compels us to achieve constant innovation for customers, as is enshrined in our corporate
slogan, “Empowered by Innovation.” I believe that leading corporations are scripted by their DNA to
adapt to change through an evolutionary process. Otherwise, they would be unable to accumulate
the strengths to succeed because they would need to start over with every new generation.
NEC would like to first prioritize technological innovation. NEC is one of the few companies in
the world with world-class technologies both in IT and networking fields. We want to maximize this
strength to continue growing with the times by driving impressive and inspiring innovation for
customers. At the same time, we want to continue to tackle the challenges of business innovation.
As an example, NEC has been implementing a production innovation drive since 1999. This entails
bringing the Toyota Production System, where everyone works to achieve continuous improve-
ments, into the world of electronics. Through this approach, NEC has increased the productivity of
its plants more than fivefold in the past seven years. I want to develop this program into a company-
wide management innovation drive by expanding activities beyond plants to software development
and systems integration.
Building on a history of innovation going back more than a century, NEC is determined to con-
tinue shaping the future with further innovation over the next 100 years.
Growth Strategy Based on NGN
NEC will implement a growth strategy based on next generation network (NGN).
In essence, NGNs are much more reliable, secure and user-friendly networks than current
telephone networks and the Internet. NGNs can realize various services by leveraging the advan-
tages of ultra-high speed, large-capacity and highly reliable IP (Internet Protocol)-based networks.
For example, NGNs will enable more reliable and user-friendly services, including bill payment
and video streaming via mobile handsets; home security services including disaster readiness,
and remote medical care.
NEC has world-class technologies in three domains, namely IT and networks, which are cru-
cial to constructing NGNs, and semiconductors, which underpin the first two domains. Leverag-
ing these strengths, NEC is actively proposing ways of using NGNs to realize new services and
create new added value for customers. I feel that NEC has been able to effectively convince the
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