NEC 2007 Annual Report Download - page 25

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*1FOMA is a registered trademark of NTT DoCoMo, Inc.
*2As of June 1, 2007, based on NEC research
platform. The second joint venture is Adcore-Tech
Co., Ltd. Established by NEC, the Matsushita
Group, and Texas Instruments Inc., Adcore-Tech
aims to speedily and efficiently develop an
outstanding communications platform by fusing
the strengths of the founding companies.
In fiscal 2007, NEC launched distinctive
mobile handsets reflecting a strong focus on
design and product planning, with the aim of
increasing mobile handset shipments. These
handsets included the FOMA*1 N703iµ and
FOMA N703iD models. The FOMA N703iµ model
has a profile of only 11.4mm, making it the
world’s thinnest*2 foldable W-CDMA handset,
while retaining sophisticated functions. The
FOMA N703iD model is a “wallet” phone
featuring colorful and unique design elements.
NEC has established a specialist team
overseeing design strategies and has initiated a
new project to gather ideas via a project team
comprising ordinary mobile phone users from
outside NEC. By continuing to launch even more
attractive handsets through these initiatives, NEC
aims to continue driving growth in mobile
handset shipments.
Held the Top Share of Japan’s PC
Market with Distinctive Products
In the PC field, NEC held the top market share in
2006 in Japan despite slowing growth in the
FOMA*1 N703iµ realizes sophisticated
functions with the world’s thinnest
11.4mm foldable W-CDMA handset
*2
23