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MITSUBISHI MOTORS CORPORATION
Annual Report 2015 5
Mitsubishi Motors launched diverse initiatives in  scal 2014 aimed
at achieving sustainable growth and enhanced corporate value.
Among key efforts on the production front, in January
2015 we commenced operations at a new plant in the Philip-
pines with a production capacity of 50,000 vehicles per year. In
Indonesia, we held a groundbreaking ceremony for a new plant
that is slated to begin operating in April 2017 with an annual
production capacity of 160,000 units. Although some countries
are currently experiencing lackluster demand, overall we believe
automobile demand will grow substantially in the ASEAN mar-
ket over the medium to long term, due to population growth,
rising income levels and ongoing motorization. These new
plants will play an important role as principal production bases
in the ASEAN region, augmenting current operations at our
plant in Thailand.
On the product front, we began selling the new Triton
pickup truck, produced in Thailand. Following the Novem-
ber 2014 launch in Thailand, we plan to export the model to
around 150 countries. For the Outlander PHEV, in addition to
favorable performance in Japan, sales were up signi cantly in
Europe, supported by a high level of environmental awareness
and expanded government subsidy schemes. Performance was
particularly strong in the United Kingdom, where the model’s
product characteristics were highly rated, and sales volume
amounted to 10,000 units for the year.
Turning to partnerships, in September 2014 we signed a
memorandum of understanding with Fiat Group Automobiles
concerning supply of a vehicle based on the Triton. MMC also
concluded an agreement with Chrysler Mexico for OEM supply
of the Attrage, a global compact sedan, and shipments com-
menced in November 2014. These are two examples of the
collaborative win–win tie-ups the Company is promoting.
We undertook quality-related initiatives as well. As one aspect
of our efforts to ensure that our vehicles are at the industry’s top
level across all quality categories, we set quality targets in April
2013. We have also de ned quantitative targets on new models
launched during and after 2014, and we follow up on their sta-
tus each month. This approach has led to major improvements.
To achieve thorough selection and concentration concern-
ing our regions and products going forward, we will continue
to undertake measures aimed at propelling ourselves to a new
stage of growth.