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Performance in  scal 2014
In  scal 2014, sales volume in the Japanese market was down compared with  s-
cal 2013 levels for both registered vehicles and minicars. As a result, sales volume
dropped by 28,000 units, or 20%, to 115,000 vehicles.
In line with the decline in sales volume, net sales decreased ¥28.8 billion, to
¥445.3 billion. However, through successful efforts to contain costs, operating
income increased ¥1.1 billion, to ¥2.0 billion.
Outlook for  scal 2015
In  scal 2015, we expect Japanese market demand to fall compared with
scal 2014 levels. We forecast a year-on-year decline in sales volume of 8,000
units, or 7%, to 107,000 units. Furthermore, we believe net sales will fall ¥5.3
billion, to ¥440.0 billion, and expect to break even at the operating level, with
operating income falling ¥2.0 billion.
Japan
Net Sales
0
100
200
300
400
500
2015
(Forecast)
2014201320122011
(FY)
(Billions of yen)
357.1 329.5
474.1 445.3 440.0
Operating Income (Loss)
-30
-20
-10
0
10
2015
(Forecast)
2014201320122011
(FY)
(Billions of yen)
0.9
6.8
-27.6
0.0
2.0
Sales Volume (Retail)
0
50
100
150
200
(Thousands of units)
143
91
52
152
91
61
134
73
61
107
68
39
115
75
40
2015
(Target)
2014201320122011
(FY)
Registered Vehicles Minicars
eK Space
Delica D:5
New Outlander PHEV
We are aiming to take the lead in bene ting from future changes in the
product market by focusing on sales of eco-cars, including electric and
clean diesel vehicles.
MITSUBISHI MOTORS CORPORATION
Annual Report 2015 21