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Environmental Initiatives
Targeting the early realization of a low-carbon society, MMC
formulated its Environmental Vision 2020 in  scal 2009 to de-
ne the Group’s medium- to long-term policy on environmental
initiatives. The aim of this vision is expressed in its key phrase,
“Towards a Sustainable Future.” Led by its electric vehicle
technologies, the vision outlines environmental initiatives driven
by MMC’s technological development and corporate activities.
Furthermore, working with customers and society, MMC is
endeavoring to achieve a clean, low-carbon society with electric
vehicles as its foundation.
To realize Environmental Vision 2020 objectives, the Com-
pany is working in line with the Mitsubishi Motors Environment
Initiative Program 2015, which de nes medium-term targets
and environmental initiatives for  scal 2011 through  scal 2015.
From the four perspectives of this program—products & technol-
ogy, business activities, collaboration with society and a stronger
base of implementation, we have established 28 categories in
such areas as preventing global warming, recycling and conserv-
ing resources, preventing environmental pollution and promot-
ing the spread of electric vehicles. Each  scal year, we set targets
for these categories and undertake initiatives accordingly.
Mitsubishi Motors Group Environmental Vision 2020
“Leading the EV* Era, Towards a Sustainable Future.”
Products & Technology
• Promote the development and application of EV technology
[2020 target] Achieve a 20% ratio of EVs in total production volume
• Reduce environmental impact during the product life cycle
[2020 target] Cut CO2 emissions from products (new vehicles) in
use by 50%
Business Activities
• Step up corporate activities to promote widespread use of EVs
• Raise level of environmental protection activities by setting stan-
dards for each  eld of business activity
[2020 target] Reduce per-vehicle CO2 emissions during production
by 20%
Collaboration with Society
• Work together with customers and society at large to realize
new EV transportation systems
• Step up contribution to protecting the global environment by
environmental conservation activities with local communities
* Includes electric vehicles and plug-in hybrid vehicles
In January 2011 Mitsubishi Motors formulated its Environment Initiative Program 2015 to pursue
interim targets toward achieving the objectives of its Environmental Vision 2020. We are actively
pursuing our environmental conservation initiatives on an integrated, groupwide basis.
STEP Corporate Citizenship Activities
MMC is tackling four key themes with respect to corporate citi-
zenship activities: support for the next generation, traf c safety,
environmental preservation, and participation in local communities.
These are being promoted as MMC’s “STEP” corporate citizen-
ship activities based on our corporate philosophy.
Responsibility to Society
1. Support for the next generation
Supporting the education of the next generation to create a
prosperous future.
2. Traf c safety
Contributing to traf c safety education and the promotion
of safe driving to create a zero-accident society.
3. Environmental preservation
Contributing to preservation of our precious global environment.
4. Participation in local communities
Contributing to the revitalization and development of
regional communities.
As a good corporate citizen, Mitsubishi Motors aims to contribute to the
development of a sound and sustainable society.
Hitoshi Inada
Chief Environmental Strategy Of cer, Corporate General Manager of CSR Promotion Of ce
Based on the concept of enabling children to
enjoy learning by experiencing the “real thing,”
we collaborate with local boards of education in
sending our employees to elementary schools.
As part of their fifth-year social studies course,
we conduct an “environmental chapter” to help
students learn about the relationship between
cars and environmental problems, and our
designers offer a “design chapter” course.
MITSUBISHI MOTORS CORPORATION
Annual Report 2015
32