Mitsubishi 2015 Annual Report Download - page 10

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Mitsubishi Motors recognizes that effectively meeting the
growing global demand for vehicles with eco-car and safety
technologies are essential to its goals of sustainable growth and
enhanced corporate value.
Speci c efforts on the eco-car front were such forward-
looking initiatives as our 2009 launch of the i-MiEV, the world’s
rst mass-produced electric vehicle, followed by the 2013
introduction of the Outlander PHEV, a plug-in hybrid electric
vehicle. To bolster product competiveness still further, in June
2015 we introduced the new Outlander PHEV. While remaining
a premium vehicle, this model features substantially improved
SUV-like dynamic and robust design.
In safety technologies, we steadily expanded the number of
vehicles equipped with “e-Assist.” This combination of advanced
technologies includes an adaptive cruise control based system
that automatically maintains a certain distance with the vehicle
in front, a forward collision mitigation system and a lane
departure warning system. At present, these eco-car and safety
technologies are aimed primarily at mature markets, but we
recognize that the emerging markets of today are the mature
markets of tomorrow. As the motorization of these markets
continues, we expect demand for these technologies to grow in
emerging markets, as well.
To achieve medium- to long-term growth in ASEAN and
other emerging markets, we have a pressing need for initiatives
that will boost sales. Although demand is currently lackluster
in some of these countries, such as Thailand and Indonesia,
we anticipate major expansion in automobile demand over the
medium to long term in ASEAN and other Asian markets as
populations increase, income levels rise and the move toward
motorization continues. Following the November 2014 launch
of the new Triton, which enjoys a strong brand position in this
region, we introduced the new Pajero Sport SUV in August
2015. We aim to bolster stales within this model, a strategic
Message from Management
Future Initiatives Targeting Sustainable Growth and Enhanced Corporate Value
New Outlander PHEV
MITSUBISHI MOTORS CORPORATION
Annual Report 2015
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