Merck 2010 Annual Report Download - page 81

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licristal ® Liquid crystal mixtures for displays
Iriodin ® Pearl luster pigments for a wide range of color effects
livilux ® Materials for OLEDs (organic light-emitting diodes) in displays and for innovative
lighting
isishape ® Efficient, eco-friendly materials for structuring solar cells and touch screens
Innovative effect pigments, such as Xirallic ®, which creates glitter effects, for use in coatings,
packaging and product design, imparting not only decorative but also security-relevant
features, such as brand and anti-counterfeit protection
Growing demand for high-tech liquid crystals: total revenues up 38% compared to 2009
Technology leader in innovative liquid crystal mixtures, for example PS-VA (polymer-stabilized
vertical alignment) technology
Total revenues of the Pigments business unit rise by 37% compared to the 2009 crisis year
Production capacity utilization at a high level for both liquid crystals and pigments
Operating result more than doubled to EUR 580 million from EUR 218 million
New Material Research Center inaugurated at the Darmstadt site; at EUR 50 million it represents
the largest single R&D investment in the Chemicals business sector to date

Liquid crystals from Merck are used around the world in LCD televisions,
monitors, tablet PCs, notebooks, mobile phones, and digital cameras.
Besides high-tech chemicals and materials for liquid crystal displays,
the Performance Materials division also offers new lighting and display
technologies such as OLEDs as well as innovative effect pigments for the
plastics, printing and coatings industries. Our pigments are also used, for
example, in skin care and color cosmetics. In view of climate change and
high energy prices, we are also active in growth markets in the field of
renewable energy sources. We are working to utilize solar energy more
efficiently and to develop innovative technologies for energy-saving LEDs.
Company 77
Management Report Corporate governance Consolidated Financial Statements More information
Performance Materials