Merck 2008 Annual Report Download - page 51

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46 | Merck Annual Report 2008
Consumer Health Care
The Consumer Health Care division offers consumers high-quality over-the-counter
products for preventive health care and self-treatment of minor ailments.
Key products
– Mobility: Products to strengthen the joints, including the brands Seven Seas®,
Seven Seas® JointCare and Kytta®
– Everyday Health Protection: Vitamins and minerals sold under brand names such
Cebion® and Diabion®; probiotic multivitamin products Bion®3 and Multibionta®
– Women’s and Children’s Health: Femibion®, a multivitamin product with folic acid
and Metafolin® for pregnant and nursing women; Kidabion® (Haliborange®),
a vitamin product for children
– Cough and Cold: Cold remedy Nasivin® (Iliadin®); flu remedy Sedalmerck®
Key events in 2008
– Double-digit organic growth of 12% in total revenues clearly exceeds market growth
– Acquisition of the Belgian company Bio-Fyt
– Divestment of the biManán® brand of diet products in Spain
– Strategic brands further strengthened
– Successful advertising campaign for Kytta® ointment with strong growth in Germany
– Expansion of business in the growth markets of China and India