Mercedes 2004 Annual Report Download - page 63
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Please find page 63 of the 2004 Mercedes annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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2,780
624
668
280
500
708
2,287
212
110
170
+5%
+10%
+0%
+28%
+5%
-0%
+7%
-7%
+10%
-6%
Unit Sales 2004 1
1,000 04/03
units in %
Total
of which: Passenger cars
Light trucks
Sports tourers
Minivans
SUVs
United States
Canada
Mexico
Other markets
1 Shipments (including leased vehicles)
The quality of Chrysler, Jeep and Dodge vehicles continued to
improve in 2004. According to the 2004 J.D. Power Initial Quality
Study (IQS), the quality of Chrysler Group vehicles improved by
11% over the prior year.
Increased manufacturing flexibility. The Chrysler Group’s
North American manufacturing strategy aims to optimize
the company’s existing facilities while creating a greater ability
to quickly respond to customers’ product needs. This type of
flexibility involves being able to produce multiple vehicles at a
plant while test-building another without losing production
time. It also involves being able to shift production of hot-selling
vehicles among plants, depending on vehicle orders.
Two examples of these efforts were announced at the Warren
(Michigan) Truck Assembly Plant plant and the Jefferson North
(Detroit, Michigan) assembly plant. Warren Truck Assembly Plant
launched the 2005 Dodge Dakota and added a third shift, while
continuing to build the Dodge Ram pickup truck. Jefferson North
was originally constructed to run
one vehicle at high volumes –
the Jeep
®
Grand Cherokee. The facility
now has the capability to
run multiple models while test-building another and that capability
will be further proven in 2005 with the introduction of the Jeep®
Commander.
Advanced supplier collaboration. Within the context of Daimler-
Chrysler’s worldwide procurement strategy, the Chrysler Group
reduced material costs in collaboration with the supplier industry
at an industry-leading rate over the last four years. To maintain
this level of improvement, the Chrysler Group has entered into
innovative partnerships and new forms of cooperation with its
suppliers. For example, three suppliers will be located at the
Toledo (Ohio) Assembly Plant, where the Jeep®Wrangler and the
Jeep®Liberty are currently produced. These suppliers will build
and manage key manufacturing processes in body, paint and
chassis operations on future products.
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