Mercedes 2004 Annual Report Download - page 11
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7
How can we best assess DaimlerChrysler’s present status and future outlook?
– The greatest catalyst for additional improvement of our mid-term earnings is the package of
measures launched at the Mercedes Car Group.
– Furthermore, our Commercial Vehicles Division, Chrysler Group and our financial services are firmly
on course for a successful future.
– Under the leadership of the Executive Automotive Committee, DaimlerChrysler Group has become –
from top to bottom – a fully integrated organization. Group-wide cooperation is outstanding, and we
can already see concrete results from vehicle models presently on the road.
We are systematically tackling present-day challenges. Of course, our current focus is on the parcel
of measures being implemented at Mercedes Car Group. Historically, we have demonstrated repeatedly
that we are able to master challenges such as these. It also goes without saying that we will deal
with them very quickly indeed. That is to be expected bearing in mind the strength of this outstanding
automotive brand.
The Mercedes Car Group aims to improve performance by more than €3 billion. As a result it expects
to once again achieve a return on sales of 7% in 2007.
Furthermore, with several new product launches scheduled for the near future, our business expects
a significant boost this year.
– The M-Class, which in January enjoyed an outstanding debut at the North American International
Auto Show in Detroit, will be marketed from Spring.
– With this year’s launch of our B-Class and R-Class cars we will create a brand-new segment – the
premium sports tourer.
– And starting this fall the new S-Class, like its predecessors, will set fresh benchmarks in terms of
innovation.
Chrysler Group will also further strengthen its competitive position in the market. It will do this
not only through ongoing programs to enhance quality and efficiency, but also by launching additional
spectacular products. Further potential also exists at Commercial Vehicles. In particular, we will
continue exploiting those economies of scale we enjoy as undisputed global market leader in this area.
After weaker first and second quarters, for full-year 2005 DaimlerChrysler expects a slightly higher
operating profit than last year. Significant earnings improvements are to be expected for the years
2006 and 2007 when the Mercedes Car Group’s product offensive takes full effect and additional new
models become available from the Chrysler Group.