Mercedes 2004 Annual Report Download - page 5

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Innovation drives our company and is the key to the
worldwide success of DaimlerChrysler. We have a long
tradition in this - because DaimlerChrysler and its prede-
cessor companies have stood for pioneering automotive
innovation for more than 100 years. With about 4,700
patents each year, DaimlerChrysler secures its leading
technological position and thus its lead in international
competition. We also intend to set new trends in the
future with innovations that our customers can experience
in our products every day.
Many creative men and women stand behind these
innovations, working passionately on making good
products even better and lean processes even more
efficient. In the photo stories of this Annual Report, we
would like to introduce to you some of these people and
their work, representing many others: DaimlerChrysler
employees who pointed the way to the future with their
work in the year 2004 – for the benefit of our customers.
Innovations for our Customers