MasterCard 2006 Annual Report Download - page 12

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10
In 2006, we helped fi nancial institutions and merchants differentiate
their brands by offering new, advanced payment solutions that drive
revenue, increase customer satisfaction and enhance cardholder
loyalty. That’s why many of the world’s largest fi nancial institutions
continued to work, or formed new relationships, with MasterCard
over the past year, including ABN Amro, Bank of America, Barclays,
Capital One, Citi, GE Money, HSBC, JPMorgan Chase, The Royal Bank
of Scotland, Santander and WaMu. It’s also why so many leading
merchants chose to partner with us, such as Virgin Money in Australia
and South Africa; Best Buy, Barnes & Noble and Travelocity in the
United States; Sam’s Club in Canada, Puerto Rico and the United
States; Tesco in the United Kingdom; Tata Group in India; and a
number of air carriers, including Air China, Malaysia Airlines and Gol
Airlines in Brazil.
Building on our World MasterCard platform, in 2006, we introduced
the new World Elite MasterCard, demonstrating clear benefi ts to
constituents across the board. More than any other card, World Elite
enables banks and merchants to forge relationships with today’s
most sought-after demographic groups: executives and elite affl uent
consumers. The card succeeds by offering an unbeatable mix of
benefi ts and rich rewards, including travel services provided exclusively
through the leading luxury travel network, Virtuoso. MasterCard
also continued to expand its affl uent strategy with new programs in
India, Latin America, Singapore, South Africa and South East Asia.
By leveraging the power of our
brands and payment platforms,
we’re fostering relationships
among fi nancial institutions,
merchants and consumers in ways
that deliver increasing value.
London, England
Shopping at Tesco: teaming up with
MasterCard and The Royal Bank of
Scotland, the largest U.K. retailer now
offers a trio of popular MasterCard cards —
three ways to attract and reward consumers
and small businesses alike.
Strong Relationships